SailPoint Delivers Predictive Identity Across IdentityNow and IdentityIQ Platforms

first_img IdentityIQIdentityNowMarketing Technology NewsNavigate ’19NewsSailPoint Technologiesversion 8.0 of IdentityIQ Previous ArticleTechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenXNext ArticleMarTech Interview with Don White, CEO at Satisfi Labs SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance, revealed updates to both IdentityNow and IdentityIQ to a sold-out crowd at Navigate ’19, the identity governance conference. With the latest release of IdentityNow and version 8.0 of IdentityIQ, SailPoint customers now have access to the next generation of cloud identity governance, SailPoint Predictive Identity. As a result, identity teams of all sizes can now embrace an AI-driven approach to identity governance that is adaptive, autonomous and predictive.@SailPoint today revealed updates to both IdentityNow and IdentityIQ to a sold-out crowd at Navigate ’19 #SPNav19“Our business is moving and evolving quickly and our identity program needs to keep pace,” said Dan Malloy, Senior IT Architect at Abbott. “We’re eager to take our program to the next level, exploring the impact that AI and machine learning can have. For example, leveraging AI-based recommendations in access reviews and approvals will streamline and reduce the burden of compliance and audit requirements. With SailPoint, we are confident that our identity program will remain both nimble and comprehensive.”Marketing Technology News: StarfishETL Introduces Multi-Language Wizard Options“Identity governance is at the core of securing the digital foundation of today’s enterprise, yet the sheer amount of identity data that an organization houses today has skyrocketed, leaving identity teams stuck in an endless cycle of reacting,” said Paul Trulove, Chief Product Officer, SailPoint. “With SailPoint Predictive Identity, identity teams can finally get ahead, prioritizing areas of high-risk and efficiently automating lower risk identity decisions, while adapting and automating security or compliance policies along the way. This AI-driven approach to identity is the next generation of identity governance.”Marketing Technology News: Waze and Arrive Unveil Enhanced Trip Planner for Stadiums and VenuesWith the latest release of IdentityNow and IdentityIQ 8.0, SailPoint continues to be laser-focused on helping organizations of all sizes to govern smart with SailPoint Predictive Identity while continuing to govern all and to govern deep in the following ways:Govern Smart with SailPoint Predictive Identity by delivering a recommendations-based approach to identity that speeds identity decisions, evolving identity programs to be more dynamic, adaptive and predictiveGovern All by ensuring that all users and their access is appropriate for their role and current access needs, with enhanced capabilities that automatically shut-down lingering access that could result in unnecessary risk; and by extending governance of data stored in files to include sensitive data that is embedded in image filesGovern Deep by simplifying and streamlining access policies. For example, creating separation-of-duties (SoD) policies now takes a matter of minutes versus weeks, dramatically improving operational efficiency and security.Marketing Technology News: RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences SailPoint Delivers Predictive Identity Across IdentityNow and IdentityIQ Platforms Business WireJune 12, 2019, 3:16 pmJune 12, 2019 last_img read more

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InsightSquared Unveils New Revenue Intelligence Solutions to Drive Predictable Company Growth at

first_imgMarketing Technology News: Actifio Announces Global Alliance with Tata Consultancy Services to Provide Multi-Cloud Copy Data Management Solutions for Data-Driven Enterprises AIInsightSquaredIntelligence SolutionsNewsRamp 2019Revenue IntelligenceSales EnablementSnapApp Previous ArticleOutdoor Voices Activates The Future of Retail with NewStoreNext ArticleVidMob Closes $25 Million In Series B Financing To Fuel Global Expansion Of Creative Technology Platform, Agile Creative Studio InsightSquared Unveils New Revenue Intelligence Solutions to Drive Predictable Company Growth at Ramp 2019 Business WireJune 13, 2019, 10:40 pmJune 13, 2019 InsightSquared’s new Forecast Submission solution enables sales leaders to input and review team member forecasts to discuss, interpret, and predict what is happening across the business. The easy-to-use and read interface simplifies roll-ups and results in more reliable forecasts.“It’s great to have one place for my team to input their forecast commits,” said Seth Lieberman, CEO of SnapApp and speaker at Ramp. “With InsightSquared, I have real-time visibility into where we are compared to our goals and can take proactive actions to fill the gaps and drive results.”The company also announced new AI-powered forecasting, its new forecasting capability. AI Forecast provides a monthly or quarterly sales forecast powered by the company’s robust machine learning algorithms tuned for your business.Marketing Technology News: Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management“Using a combination of information from my sales management team, the new AI Forecast capability from InsightSquared, and some gut instincts based on experience, I can accurately determine my bookings forecast,” said Steven Keilen, VP of Sales and Customer Success at InsightSquared. “My forecast has consistently been within 5% of what I committed to, which makes our business more predictable, my job easier, and my CEO happy.”Additional announcements include InsightSquared’s integrated Customer Success Solution which provides the customer success function with predictive capabilities, reports, and pre-built dashboards. This enables customer success teams to view overall SaaS metrics, manage churn, and forecast renewals. The company also announced the Demand Unit Waterfall Dashboard based on the SiriusDecisions framework measuring demand using buying groups. It measures volume, velocity, and conversion of pipeline for groups of buyers versus individual leads. Other new InsightSquared capabilities include additional insights such as pipeline velocity, an improved interface for business users, and the ability to access data via APIs.Keynotes for Ramp include Steven Spear, Senior Lecturer at MIT Sloan School of Management and author of, “The High Velocity Edge,” and Colin Nanka, Senior Director of Sales Enablement at Salesforce.com, well known for competing in ultramarathons in the world’s most treacherous terrains and spreading the message to “Defeat Average.” Sessions are conducted by thought-leading practitioners with the goal of leaving attendees with takeaways they can bring back to their own businesses and implement with immediate time to value.Marketing Technology News: SRAX and The ALS Association Give BIGtoken Users a New Way to Donate Real Money with Their Data Earnings InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer SuccessInsightSquared, the leading provider of revenue intelligence solutions, has kicked off its annual revenue operations conference, Ramp, taking place on Thursday, June 13 – Friday, June 14, 2019, at the Revere Hotel in Boston. This morning, the company unveiled several new solutions focused on helping revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence that drives predictable growth. Ramp is bringing together more than 500 sales, marketing, and revenue operations practitioners, along with the leaders they advise.“The many solutions available today that aim to provide specific capabilities for revenue operations professionals confirm that analytics is critical for companies to be successful,” said Fred Shilmover, CEO of InsightSquared. “InsightSquared is the vendor that is providing the one, comprehensive suite of revenue intelligence solutions that enables predictable company growth. We are excited to come together at Ramp in Boston this week to announce new capabilities all focused on delivering best practices required to meet the demands of today’s go-to-market teams.”last_img read more

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Facebook Storyteller Awards at Cannes Smartlyio Wins 1st Place in Two Categories

first_imgCampaigns for Sephora and Hopper take home the prizes in “Best in Retail” and “Best in Travel”Smartly.io, a leading creative and paid social automation platform, was named a winner of two Facebook Storyteller Awards which were announced at the Facebook Beach during the Cannes Lions International Festival of Creativity. Facebook Storyteller Awards celebrate the best execution of creative ideas for the mobile-first Stories format.The Smartly.io award wins include a campaign from beauty giant, Sephora (Southeast Asia), which took home the prize for “Best in Retail,” and a campaign from industry-leading travel app, Hopper, which won “Best in Travel.”Marketing Technology News: AUDIENCEX Continues Momentum with 300% Revenue Growth and Strategic Leadership AppointmentsThe Smartly.io Creative Studio collaborated with both customers to design and run vertical creative crafted using Smartly.io’s bespoke creative video automation technology. The solution allows for brands to templatize their video creative for multiple formats, including Stories, and automate variations by pulling dynamic information, like products and prices, directly from the advertiser’s offering. The technology offers unparalleled personalization to drive performance without sacrificing brand integrity or design quality.“As our trailblazing customers, Hopper and Sephora, have demonstrated, the future of creative production is inspired by data, fueled by automation, and finessed by craft. With personalized creative, brands can connect to their audiences in a meaningful way to drive results as well as brand value,” said Jose Sánchez, Head of Creative Studio at Smartly.io.Marketing Technology News: CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator CloudSephora had over 8500 products to promote for their private, members-only sale. The Smartly.io Creative Studio crafted the ultimate Stories ad by combining templatized, on-brand animation with dynamic product content to create over 40 videos automatically.Hopper’s winning creative combined creative video automation with on-brand Stories designs to show real deals on real flights. The Smartly.io technology allowed Hopper to target and personalize Stories ads for specific cities while creating a sense of urgency with unbeatable flights prices.Marketing Technology News: Databricks Accelerates APJ Expansion Following $250 Million Funding Round Facebook Storyteller Awards at Cannes: Smartly.io Wins 1st Place in Two Categories PRNewswireJune 20, 2019, 6:40 pmJune 20, 2019 Facebook Storyteller AwardsJose SánchezMarketing TechnologyNewsretailSmartly.ioVideo Automation Previous ArticleJournalists Worldwide Trust Earned Media Coverage to Drive Brand ReputationNext ArticleLive Nation Unveils Augmented Reality Products Elevating The Fan Experiencelast_img read more

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New Solar Panels Use Waste Heat to Purify Water

first_img Tagged In scienceengineeringsolar powerwaterwater purification Post a Comment 14 Comments The Tragedy of Marie Osmond Just Keeps Getting Sadder and Sadder This ‘Pirates of the Caribbean’ Actress is Gorgeous in Real Life 14 Comments You Might Also LikePowered By ZergNet Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. ‘Apex Legends’ Changed Gaming and We Barely Noticed The Most Brutally Bad Endings in Gaming By Ryan Whitwam on July 11, 2019 at 8:40 am Winnie From ‘Wonder Years’ Is 44 Now and Unrecognizably Gorgeous New Solar Panels Use Waste Heat to Purify Water Solar panels can bring electricity to remote areas, and photovoltaic technology has improved in recent years. However, many of these regions also have limited access to clean water. A new type of solar power setup developed at King Abdullah University of Science and Technology in Saudi Arabia could address both of those issues. These panels leverage waste heat from solar panels to distill and purify water. The researchers used salt water to test the technology, but it should work equally well on fresh water that simply isn’t fit for human consumption. The solar panels sit on top of a multi-layer box where they can absorb sunlight and generate power. Below that is a three-stage distillation unit. There’s nothing particularly special about the solar panels used in the system. About 10 percent of the sunlight hitting the photovoltaic cells goes toward generating power. While much higher efficiencies have been demonstrated in the lab, most commercial cells are only a little more efficient. However, those panels aren’t also generating water. As the panels pull in solar radiation to make power, some of the energy radiates out as waste heat. The King Abdullah University of Science and Technology design directs that heat down into the first layer of water purification. It heats seawater, causing it to evaporate and re-condense as clean, fresh water. The heat generated by the first layer passes through a membrane into the second distillation layer where it purifies more water, and it’s the same for the third (bottom) layer. It’s essentially a very fancy stacked solar still — the researchers note the solar panel design purified three times as much water as a solar still, and you get electricity, too. According to the team, water passed through the device comes out safe for drinking by all measurable standards. The levels of lead, copper, sodium, calcium, and magnesium after filtration are all below the thresholds set by the World Health Organization. You might be able to deploy a more efficient solar power farm and water purification rig as separate systems, but the system developed by these researchers could be a major breakthrough because it can do both at the same time. The team sees this as an ideal solution for remote areas where people have limited power and ample access to undrinkable water. With more efficient solar panels, they say, this system could eventually generate 10 percent of the world’s fresh water.Now read:RoboFly Is the First Wireless Insectoid Robot to Take FlightMIT’s ‘Sun in a Box’ Could Solve Our Energy Storage WoesSaudi Arabia, SoftBank Plan the World’s Largest Solar Project Jim Carrey’s Tragic Life Just Gets Sadder and Sadder Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 Willow Smith’s Transformation is Turning Headslast_img read more

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Hands On at the Track With the 2020 Mini Cooper SE Electric

first_imgHands On at the Track With the 2020 Mini Cooper SE Electric We Finally Understand Why ‘Criminal Minds’ Got Canceled 6 Comments The Real Reason Emma Watson Refuses to Do a Nude Scene You Might Also LikePowered By ZergNet ‘Black Widow’ Set Photos Reveal The Main Villain Amazon is Developing a ‘Jack Reacher’ TV Series Tagged In carsautomobilesautosteslaEVsBEVsFormula EMiniMini Cooper SEMini Electric Post a Comment 6 Comments Mini is targeting urban performance over exurban range with the 2020 Mini Cooper SE. And its performance is exceptional, even if battery life will be better suited for urban/suburban driving than vacation treks. Mini says the Cooper SE travels 235-270 km (146-168 miles) on a full charge, at least based on European testing. Some reports say EPA range will be as little as 114 miles per charge, while US pricing is likely to start around $35,000-$38,000. Those estimates are based on European pricing, although euro-to-dollar conversions can be too simplistic.Some of the Cooper SE’s tradeoffs stem from the car’s provenance: The three-door hatchback body is based on a Mini design that dates to 2014. The drivetrain is sourced from the first-generation BMW i3 that goes back to 2013. Both are likely to be upgraded in the next two years, and the electric Mini should follow.The Mini Cooper SE (Mini Electric outside the US) is cat-quick on Brooklyn’s tight 1.5-mile Formula E racetrack.Crisp Handling, One-Pedal Driving at the TrackMini used the occasion of the Formula E race in Brooklyn to invite a dozen auto writers and editors to sample the new car on the 1.5-mile track. (After the professionals were done racing for the day.) Flat-out driving wasn’t possible on the tight track. What was clear was how quick the car accelerated at the kinds of speeds you’d experience building up steam entering a highway on-ramp or getting through a stoplight that just turned yellow. There was very little lean even at the track’s 180-degree hairpin turn.Most significantly, when you flip a button on the console for max regeneration, the resistance provided by the generator charging the battery effectively takes over the braking chores. Driving in a tightly bunched wave of five similar Minis, lifting off the throttle immediately slowed my car significantly for the next turn. I only needed to feather the brakes a couple of times on a 15-turn track, typically when the pre-collision alert indicator flashed in the head-up display. (The PCS warning provides ample advance notice.)If you’ve ever been karting, this is the same one-pedal sensation: The moment you lift off the throttle, you’re effectively braking. If you haven’t karted, it’s like being aboard a riding mower when you lift. (If you haven’t been aboard a riding mower, well, it’s exciting for 15 minutes.) For drivers who find max regen unsettling, at least at first, you can flip the switch for more minimal brake regeneration.Crossing NYC bridges in the Cooper SE.Night Rider, TooTo round out the sporty urban-car experience, Mini offered night drives during the race weekend. In this case, the cars were driven by company pros, because it was hard enough making it to the 6 PM lapping experience without a drink (the FIA race sponsoring body has a 0.0 percent BAC rule for anyone going on the track) and impossible to get to 10 PM without a cocktail or two.In crowded Brooklyn and Manhattan, this was a perfect car for moving about at night, plenty quick, with zero tailpipe emissions. It’s a good car for two, although this two-door has seatbelts for five. At 152 inches long (12-plus feet), it’s easy to find openings in traffic and then at the curb.The instrument panel and center stack.Mini Cooper SE SpecsThe Mini Cooper SE (US name)/Mini Electric (Europe name) is a front-motor, front-drive car. The 32.6-kWh lithium-ion battery forms a T that runs between the front seats and under the back seats. The electric motor is rated at 135 kW or 181 US hp, and 270 Nm (199 pound-feet) torque. It’s a transplant from the carbon-fiber BMW i3 city vehicle, or as Mini puts it, “[The] drive technology comes from the BMW Group competence centers for electro mobility in Dingolfing and Landshut [Germany].” Production is in Oxford, England.The battery/motor combination is good for 7.3 second 0-100 kph runs (0-62 mph). In testing, it felt especially strong getting to 30 mph. The low position of the battery packs lowers the car’s center of gravity by 30 mm (1.2 inches). You’ll have to work to roll this Mini. It weighs in at 3,010 pounds (1,365 kg), 320 pounds (145 kg) more than the gas-engine Cooper S with an automatic gearbox. Top speed is 93 mph. Charging is possible from a 12-volt socket, a wall-mounted home charger, or public charging stations, including DC fast charging at 50 kW. At 50 kW, you get an 80 percent charge in 35 minutes.Electronics include Apple CarPlay, a 5.5-inch multi-information display in the instrument panel, and a 6.5-inch LCD in a big circle at the top of the center stack.Mini Cooper SE (electric), gas-engine Mini Cooper S, and BMW i3. (Far left: BMW C Evolution electric scooter.)How Successful Will a $35K Short-Ranger Be?The car is half a year from shipping in the US. But judgments are being formed. Some of the early press/analyst reports say it’s a lot of money for a car that gets as little as 114 miles in the US. (AutoPacific analyst Ed Kim says it’s a good price/performance point for a 2015 EV.) US pricing is likely to be in the mid-thirties for a Mini. It’s a little better price/performance ratio at 140-150 miles (the European WLPT estimate). BMW execs said they didn’t want to burden the Mini Cooper SE with a higher price tag. Our $35,000-$39,000 USA starting-price estimate is a simple conversion of UK pricing, £27,900, or Europe pricing, €34,400. There will be three trim lines: Signature, Signature Plus, and Iconic.At a weekend press conference at the Formula E race in Brooklyn, Pieter Nota, BMW board member for customer-brands-sales, got roughed up by the media who noted that a short-range EV is more of an urban than a suburban car, yet most urban areas, especially New York City, have precious few charging stations. (BMW and Mini have a relationship with the ChargePoint network.) And, said writers and editors who live in the Big Apple, when you go to a parking garage that claims to offer EV charging, it may be the wrong kind, it’s not working, or there are no free charging spaces. This is not a BMW-Mini problem, though.The real BMW-Mini-specific problem is where Mini’s future lies: It’s primarily a sedan/coupe brand at a time when SUVs dominate. Electrification may boost Mini’s sales, which peaked at 66,502 in the US in 2013 and had led Mini to say they’d sell 100,000 vehicles a year in 2020. Instead, they fell to just 43,684 last year and may be as low as 36,000 this year, based on June year-to-date sales of less than 18,000. Mini’s woes may be one reason chairman Harald Krueger opted not to seek an extension of his contract that expires next year.Our take is that the range — say it’s 140 miles — is a little disappointing relative to the price. But Mini needed to get an EV into the market. It had a prototype out in 2008 that was made available to 400 enthusiasts, and Mini had plenty of time to digest their comments. (One was that they didn’t like batteries replacing the back seat, which shows how far technology has come. Now the back seat is back.) It should have been out already. We’re assuming the Mini Cooper SE will live for 2-3 years and then we’ll see a much-improved version using newer BMW-Mini technology. BMW will ship the iX3 — a battery-electric X3 — in a year or so, reportedly with a 300-hp motor and battery good for 250 miles on a charge. The next electric Mini likely will use a scaled-down version of that motor.Meantime, for the price of what the Mini Cooper SE likely costs, you can get a Tesla Model 3, Kira Niro EV, Chevrolet Bolt, or Nissan Leaf Plus with 226 to 258 miles or range. Only the Tesla matches Mini as a perceived premium brand, which may justify some of the pricing. Or for $30,000 you could get a 150-mile Nissan Leaf. Mini must be counting on the fun factor to woo buyers. That it is: fun, and fast.Now read:2019 Mini Countryman S E All4 Review: Bouncy, Fun-to-Drive Plug-In HybridBrooklyn Electric Car Races Add Showroom Stock CarsThe Go-Fast, Go-Safe Parts You Only Get on Police Cars The Truth Behind the Affair That Halted Meg Ryan’s Career Things Only Adults Notice in ‘ThunderCats’ By Bill Howard on July 17, 2019 at 7:30 am The Hate for ‘Captain Marvel’ May Never Stop Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. This Is Where ‘The Man With the Golden Voice’ Ended Uplast_img read more

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How Do SSDs Work

first_img Here at ExtremeTech, we’ve often discussed the difference between different types of NAND structures — vertical NAND versus planar, or multi-level cell (MLC) versus triple-level cells (TLC) and quad-level cells (QLC). Now, let’s talk about the more basic relevant question: How do SSDs work in the first place, and how do they compare with newer technologies, like Intel’s non-volatile storage technology, Optane?To understand how and why SSDs are different from spinning discs, we need to talk a little bit about hard drives. A hard drive stores data on a series of spinning magnetic disks called platters. There’s an actuator arm with read/write heads attached to it. This arm positions the read-write heads over the correct area of the drive to read or write information.Because the drive heads must align over an area of the disk in order to read or write data (and the disk is constantly spinning), there’s a non-zero wait time before data can be accessed. The drive may need to read from multiple locations in order to launch a program or load a file, which means it may have to wait for the platters to spin into the proper position multiple times before it can complete the command. If a drive is asleep or in a low-power state, it can take several seconds more for the disk to spin up to full power and begin operating.From the very beginning, it was clear that hard drives couldn’t possibly match the speeds at which CPUs could operate. Latency in HDDs is measured in milliseconds, compared with nanoseconds for your typical CPU. One millisecond is 1,000,000 nanoseconds, and it typically takes a hard drive 10-15 milliseconds to find data on the drive and begin reading it. The hard drive industry introduced smaller platters, on-disk memory caches, and faster spindle speeds to counteract this trend, but there’s only so fast drives can spin. Western Digital’s 10,000 RPM VelociRaptor family is the fastest set of drives ever built for the consumer market, while some enterprise drives spun up to 15,000 RPM. The problem is, even the fastest spinning drive with the largest caches and smallest platters are still achingly slow as far as your CPU is concerned.How SSDs Are Different“If I had asked people what they wanted, they would have said faster horses.” — Henry FordSolid-state drives are called that specifically because they don’t rely on moving parts or spinning disks. Instead, data is saved to a pool of NAND flash. NAND itself is made up of what are called floating gate transistors. Unlike the transistor designs used in DRAM, which must be refreshed multiple times per second, NAND flash is designed to retain its charge state even when not powered up. This makes NAND a type of non-volatile memory.Image by Cyferz at Wikipedia, Creative Commons Attribution-Share Alike 3.0.The diagram above shows a simple flash cell design. Electrons are stored in the floating gate, which then reads as charged “0” or not-charged “1.” Yes, in NAND flash, a 0 means data is stored in a cell — it’s the opposite of how we typically think of a zero or one. NAND flash is organized in a grid. The entire grid layout is referred to as a block, while the individual rows that make up the grid are called a page. Common page sizes are 2K, 4K, 8K, or 16K, with 128 to 256 pages per block. Block size therefore typically varies between 256KB and 4MB.One advantage of this system should be immediately obvious. Because SSDs have no moving parts, they can operate at speeds far above those of a typical HDD. The following chart shows the access latency for typical storage mediums given in microseconds.Image by CodeCapsuleNAND is nowhere near as fast as main memory, but it’s multiple orders of magnitude faster than a hard drive. While write latencies are significantly slower for NAND flash than read latencies, they still outstrip traditional spinning media.There are two things to notice in the above chart. First, note how adding more bits per cell of NAND has a significant impact on the memory’s performance. It’s worse for writes as opposed to reads — typical triple-level-cell (TLC) latency is 4x worse compared with single-level cell (SLC) NAND for reads, but 6x worse for writes. Erase latencies are also significantly impacted. The impact isn’t proportional, either — TLC NAND is nearly twice as slow as MLC NAND, despite holding just 50% more data (three bits per cell, instead of two). This is also true for QLC drives, which store even more bits at varying voltage levels within the same cell.The reason TLC NAND is slower than MLC or SLC has to do with how data moves in and out of the NAND cell. With SLC NAND, the controller only needs to know if the bit is a 0 or a 1. With MLC NAND, the cell may have four values — 00, 01, 10, or 11. With TLC NAND, the cell can have eight values, and QLC has 16. Reading the proper value out of the cell requires the memory controller to use a precise voltage to ascertain whether any particular cell is charged.Reads, Writes, and ErasureOne of the functional limitations of SSDs is while they can read and write data very quickly to an empty drive, overwriting data is much slower. This is because while SSDs read data at the page level (meaning from individual rows within the NAND memory grid) and can write at the page level, assuming surrounding cells are empty, they can only erase data at the block level. This is because the act of erasing NAND flash requires a high amount of voltage. While you can theoretically erase NAND at the page level, the amount of voltage required stresses the individual cells around the cells that are being re-written. Erasing data at the block level helps mitigate this problem.The only way for an SSD to update an existing page is to copy the contents of the entire block into memory, erase the block, and then write the contents of the old block + the updated page. If the drive is full and there are no empty pages available, the SSD must first scan for blocks that are marked for deletion but that haven’t been deleted yet, erase them, and then write the data to the now-erased page. This is why SSDs can become slower as they age — a mostly-empty drive is full of blocks that can be written immediately, a mostly-full drive is more likely to be forced through the entire program/erase sequence.If you’ve used SSDs, you’ve likely heard of something called “garbage collection.” Garbage collection is a background process that allows a drive to mitigate the performance impact of the program/erase cycle by performing certain tasks in the background. The following image steps through the garbage collection process.Image courtesy of WikipediaNote in this example, the drive has taken advantage of the fact that it can write very quickly to empty pages by writing new values for the first four blocks (A’-D’). It’s also written two new blocks, E and H. Blocks A-D are now marked as stale, meaning they contain information the drive has marked as out-of-date. During an idle period, the SSD will move the fresh pages over to a new block, erase the old block, and mark it as free space. This means the next time the SSD needs to perform a write, it can write directly to the now-empty Block X, rather than performing the program/erase cycle.The next concept I want to discuss is TRIM. When you delete a file from Windows on a typical hard drive, the file isn’t deleted immediately. Instead, the operating system tells the hard drive it can overwrite the physical area of the disk where that data was stored the next time it needs to perform a write. This is why it’s possible to undelete files (and why deleting files in Windows doesn’t typically clear much physical disk space until you empty the recycling bin). With a traditional HDD, the OS doesn’t need to pay attention to where data is being written or what the relative state of the blocks or pages is. With an SSD, this matters.The TRIM command allows the operating system to tell the SSD it can skip rewriting certain data the next time it performs a block erase. This lowers the total amount of data the drive writes and increases SSD longevity. Both reads and writes damage NAND flash, but writes do far more damage than reads. Fortunately, block-level longevity has not proven to be an issue in modern NAND flash. More data on SSD longevity, courtesy of the Tech Report, can be found here.The last two concepts we want to talk about are wear leveling and write amplification. Because SSDs write data to pages but erase data in blocks, the amount of data being written to the drive is always larger than the actual update. If you make a change to a 4KB file, for example, the entire block that 4K file sits within must be updated and rewritten. Depending on the number of pages per block and the size of the pages, you might end up writing 4MB worth of data to update a 4KB file. Garbage collection reduces the impact of write amplification, as does the TRIM command. Keeping a significant chunk of the drive free and/or manufacturer over-provisioning can also reduce the impact of write amplification.Wear leveling refers to the practice of ensuring certain NAND blocks aren’t written and erased more often than others. While wear leveling increases a drive’s life expectancy and endurance by writing to the NAND equally, it can actually increase write amplification. In other to distribute writes evenly across the disk, it’s sometimes necessary to program and erase blocks even though their contents haven’t actually changed. A good wear leveling algorithm seeks to balance these impacts.The SSD ControllerIt should be obvious by now SSDs require much more sophisticated control mechanisms than hard drives do. That’s not to diss magnetic media — I actually think HDDs deserve more respect than they are given. The mechanical challenges involved in balancing multiple read-write heads nanometers above platters that spin at 5,400 to 10,000 RPM are nothing to sneeze at. The fact that HDDs perform this challenge while pioneering new methods of recording to magnetic media and eventually wind up selling drives at 3-5 cents per gigabyte is simply incredible.A typical SSD controllerSSD controllers, however, are in a class by themselves. They often have a DDR3 or DDR4 memory pool to help with managing the NAND itself. Many drives also incorporate single-level cell caches that act as buffers, increasing drive performance by dedicating fast NAND to read/write cycles. Because the NAND flash in an SSD is typically connected to the controller through a series of parallel memory channels, you can think of the drive controller as performing some of the same load-balancing work as a high-end storage array — SSDs don’t deploy RAID internally but wear leveling, garbage collection, and SLC cache management all have parallels in the big iron world.Some drives also use data compression algorithms to reduce the total number of writes and improve the drive’s lifespan. The SSD controller handles error correction, and the algorithms that control for single-bit errors have become increasingly complex as time has passed.Unfortunately, we can’t go into too much detail on SSD controllers because companies lock down their various secret sauces. Much of NAND flash’s performance is determined by the underlying controller, and companies aren’t willing to lift the lid too far on how they do what they do, lest they hand a competitor an advantage.InterfacesIn the beginning, SSDs used SATA ports, just like hard drives. In recent years, we’ve seen a shift to M.2 drives — very thin drives, several inches long, that slot directly into the motherboard (or, in a few cases, into a mounting bracket on a PCIe riser card. A Samsung 970 EVO Plus drive is shown below.NVMe drives offer higher performance than traditional SATA drivers because they support a faster interface. Conventional SSDs attached via SATA top out at ~550MB/s in terms of practical read/write speeds. M.2 drives are capable of substantially faster performance into the 3.2GB/s range.The Road AheadNAND flash offers an enormous improvement over hard drives, but it isn’t without its own drawbacks and challenges. Drive capacities and price-per-gigabyte are expected to continue to rise and fall respectively, but there’s little chance SSDs will catch hard drives in price-per-gigabyte. Shrinking process nodes are a significant challenge for NAND flash — while most hardware improves as the node shrinks, NAND becomes more fragile. Data retention times and write performance are intrinsically lower for 20nm NAND than 40nm NAND, even if data density and total capacity are vastly improved. Thus far, we’ve seen drives with up to 96 layers in-market, and 128 layers seems plausible at this point. Overall, the shift to 3D NAND has helped improve density without shrinking process nodes or relying on planar scaling.Thus far, SSD manufacturers have delivered better performance by offering faster data standards, more bandwidth, and more channels per controller — plus the use of SLC caches we mentioned earlier. Nonetheless, in the long run, it’s assumed NAND will be replaced by something else.What that something else will look like is still open for debate. Both magnetic RAM and phase change memory have presented themselves as candidates, though both technologies are still in early stages and must overcome significant challenges to actually compete as a replacement to NAND. Whether consumers would notice the difference is an open question. If you’ve upgraded from NAND to an SSD and then upgraded to a faster SSD, you’re likely aware the gap between HDDs and SSDs is much larger than the SSD-to-SSD gap, even when upgrading from a relatively modest drive. Improving access times from milliseconds to microseconds matters a great deal, but improving them from microseconds to nanoseconds might fall below what humans can really perceive in most cases.Intel’s 3D XPoint (marketed as Intel Optane) has emerged as one potential challenger to NAND flash, and the only current alternative technology in mainstream production. Optane SSDs don’t use NAND — they’re built using non-volatile memory believed to be implemented similarly to phase-change RAM — but they offer similar sequential performance to current NAND flash drives, but with vastly better performance at low drive queues. Drive latency is also roughly half of NAND flash (10 microseconds, versus 20) and vastly higher endurance (30 full drive-writes per day, compared with 10 full drive writes per day for a high-end Intel SSD).Intel Optane performance targetsThe first Optane SSDs have debuted as excellent add-ons for Kaby Lake and Coffee Lake. Optane is also available in standalone drives, and in a variety of server roles for enterprise computing. At the moment, Optane is still too expensive to match NAND flash, which benefits from substantial economies of scale, but this could change in the future. NAND will stay king of the hill for at least the next 3-4 years. But past that point, we could see Optane starting to replace it in volume, depending on how Intel and Micron scale the technology and how well 3D NAND flash continues to expand its cell layers (96-layer NAND is shipping from multiple players), with roadmaps for 128 layers on the horizon.Check out our ExtremeTech Explains series for more in-depth coverage of today’s hottest tech topics.Now read:The Worst CPUs Ever BuiltHappy 40th Anniversary to the Original Intel 8086The Myths of Moore’s Law<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> Paul Rudd to Join the Cast of Jason Reitman’s ‘Ghostbusters’ 0 Comments Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. 10 Scientifically Proven Side Effects of Growing a Beard This ‘Pirates of the Caribbean’ Star is Breathtaking in Reality By Joel Hruska on July 18, 2019 at 8:29 am You Might Also LikePowered By ZergNet Helen From ‘Waterworld’ Is 56 Now and Incredibly Gorgeous How Do SSDs Work? We Now Understand Why Sean Connery Has Disappeared The Sad Situation That Hayden Panettiere Is Living In Today Natalie Portman Reacts to Being the Next ‘Thor’ We Now Understand How Curt Schilling Blew His Entire Fortune Tagged In storageextremetech explainsSSDNANDSSDshard drivesNAND flashsolid state storage Post a Comment 0 Commentslast_img read more

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The Best CPUs Ever Made

first_img ‘Abominable’ Is Going To Be A Beautiful Tear-Jerker You Might Also LikePowered By ZergNet Intel Celeron 300AThe Celeron 300A was one of the greatest enthusiast CPUs of all time. Overclockers quickly realized that the chip, which sold for $180, could regularly be overclocked to 450MHz. At that speed, it could match or outperform the Pentium II 450MHz, which sold for $655. Furthermore, when paired with the Abit BP6 dual-core motherboard, an enthusiast could run two CPU cores for less than the price of a single high-end Pentium II. Intel prevented this in later Celeron models and low bus speeds would handicap later chips, but the Celeron 300A was supremely well-positioned.<><>1234567891011 The Best CPUs Ever Made Things Only Adults Notice in ‘ThunderCats’ Ginny From ‘Harry Potter’ Is 28 and Unrecognizably Gorgeous Honorable MentionsWriting a “Best CPUs” list means that inevitably, a lot of really good CPUs are going to get left off the list. CPUs like the Intel 8086 or Motorola 68000 are often regular staples of articles like this, because of how they transformed the computing industry (launching the IBM PC in one case, and launching the Macintosh as well as the Atari ST and Commodore Amiga in the other). We address many of Intel’s chips in more detail in our history of Intel products, parts one and two.Honorable mentions for great chips that didn’t quite make our list would include the original Intel 4004, Pentium Pro, Pentium III, Intel’s Pentium 4 Northwood, AMD’s original K7, and CPUs like the Core i7-8700K.Last, but not least, there’s AMD’s recent Ryzen launch. I didn’t want to try to pick a single CPU model to put in this list — third-generation Ryzen CPUs have only been on the market for a matter of weeks. But one of our criteria for CPUs is that the CPU needs to have transformed the market — and while we may not have a specific Ryzen model listed above, the family’s competitive standing has forced Intel to dramatically overhaul its product positioning. Prior to the launch of the Ryzen 7 1800X, an eight-core CPU from Intel would have cost over $1,000. Today, an eight-core Core i7-9700K is $365, while the 8-core / 16-thread Core i9-9900K runs ~$485 – $500.Given that market impact is one of our major criteria, we wanted to acknowledge Ryzen’s collective impact.Now Read: Is Moore’s Law Alive, Dead, or Pining for the Fjords? Even Experts DisagreeIntel Acknowledges It Was ‘Too Aggressive’ With Its 10nm PlansAMD Will Provide a Free Temporary UEFI Upgrade Kit for Ryzen 3000 Motherboard Updates Tagged In amdintelcpusibmbaniaspentium mCeleron 300AMOSbaeCore i7-2600KARM Cortex-A9Opteron 275Duron 600MOS 6502Intel Core 2 Quad Q6600best CPUsQualcomm Snapdragon 800 Post a Comment 26 Comments We’ve already covered the worst CPUs ever built, so it seemed time to flip around and talk about the best ones. The question, of course, is how do we define “best?”In order to qualify for this article, a CPU needed to do more than just introduce significant new features or support a new instruction set. The Pentium Pro, for example, was a very important chip. It pioneered features still in use today and demonstrated that out-of-order execution and micro-op translation were viable techniques for high-end, next-generation processors. At the same time, however, the Pentium Pro had issues. It was slow when running 16-bit code and its FPU performance was only about half of comparable RISC cores at the time. The Pentium Pro was a very important CPU core, in other words — but it doesn’t meet our criteria when making a list of the best CPU cores ever invented.To see which cores do measure up, check the slideshow below. We’ve taken a broad look at the industry over the past 40+ years, with mobile, server, and desktop CPUs all represented. Our selections were based on a variety of factors, including feature set, market impact, total strength of the product, and long-term performance.  The Surprising Reason Why Brandon Routh Is Returning to Superman Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. By Joel Hruska on July 22, 2019 at 7:40 am The Sad Situation That Hayden Panettiere Is Living In Today Huge Scandals That Rocked The History Channel Why Jordan Peele Probably Won’t Be Directing ‘Blade’ J.K. Rowling Confirms a Hermione Theory We Suspected All Along 26 Commentslast_img read more

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Dark Data Research Reveals Widespread Complacency in Driving Business Results and Career

first_img AIDark DataDark Data ReportfundingMarketing TechnologyNewsSplunkTRUE Global Intelligence Previous ArticleThe Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest AdvertisersNext ArticlePimcore Launches Data Hub To Strengthen Content-As-A-Service Capabilities For Enhanced Data Delivery and Consumption Survey Finds New Skill Sets and AI to Be the Future; Organizations Not Turning Massive Data Opportunity into Meaningful Business OutcomesSplunk Inc., delivering actions and outcomes from the world of data, released research that shows organizations are ignoring potentially valuable data and don’t have the resources they need to take advantage of it. The research reveals that although business executives recognize the value of using all of their data, more than half (55 percent) of an organization’s total data is “dark data,” meaning they either don’t know it exists or don’t know how to find, prepare, analyze or use it.“the organization that has the most data is going to win.”The State of Dark Data Report, built using research conducted by TRUE Global Intelligence and directed by Splunk, surveyed more than 1,300 global business managers and IT leaders about how their organizations collect, manage and use data. In an era where data is connecting devices, systems and people at unprecedented growth rates, the results show that while data is top of mind, action is often far behind.76 percent of respondents surveyed across the US, UK, France, Germany, China, Japan, and Australia agree “the organization that has the most data is going to win.”60 percent of respondents said that more than half of their organizations’ data is dark, and one-third of respondents say more than 75 percent of their organization’s data is dark.Business leaders say their top three obstacles to recovering dark data is the volume of data, followed by the lack of necessary skill sets and resources.More than half (56 percent) admit that “data-driven” is just a slogan in their organization.82 percent say humans are and will always be at the heart of AI.Marketing Technology News: Snap Inc. Names Kenny Mitchell Chief Marketing Officer“Data is hard to work with because it’s growing at an alarming rate and is hard to structure and organize. So, it’s easy for organizations to feel helpless in this chaotic landscape,” says Tim Tully, chief technology officer, Splunk. “I was pleased to see the opportunity people around the world attach to dark data, even though fewer than a third of those surveyed say they have the skills to turn data into action. This presents a tremendous opportunity for motivated leaders, professionals and employers to learn new skills and reach a new level of results. Splunk can help those organizations feel empowered to take control of identifying and using dark data.”Respondents are Slow to Seize Career and Leadership OpportunitiesWhile respondents understand the value of dark data, they admit they don’t have the tools, expertise or staff to take advantage of it. Plus, the majority of senior leaders say they are close enough to retirement that they aren’t motivated to become data-literate. Data is the future of work, but only a small percentage of professionals seem to be taking it seriously. Respondents agree there is no single answer, though the top solutions having potential included training more employees in data science and analytics, increasing funding for data wrangling, and deploying software to enable less technical employees to analyze the data for themselves.92 percent say they are “willing” to learn new data skills but only 57 percent are “extremely” or “very” enthusiastic to work more with data.69 percent said they were content to keep doing what they’re doing, regardless of the impact on the business or their career.More than half of respondents (53 percent) said they are too old to learn new data skills when asked what they were doing to educate themselves and their teams.66 percent cite lack of support from senior leaders as a challenge in gathering data and roughly one-in-five respondents (21 percent) cite lack of interest from organization leaders as a challenge.Marketing Technology News: Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital ChannelsAI is Believed to Be The Next Frontier for Data-Savvy OrganizationsGlobally, respondents believe AI will generally augment opportunities, rather than replace people. While the survey revealed that few organizations are using AI right now, a majority see its vast potential. For example, in a series of use cases including operational efficiency, strategic decision making, HR and customer experience, only 10 to 15 percent say their organizations are deploying AI for these use cases while roughly two-thirds see the potential value.A majority of respondents (71 percent) saw potential in employing AI to analyze data.73 percent think AI can make up for the skills gaps in IT.82 percent say humans are and will always be at the heart of AI and 72 percent say that AI is just a tool to solve business problems.Only 12 percent are using AI to guide business strategy and 61 percent expect their organization to increase its use of AI this way over the next five years.Regional Differences Fuel Range of Opinions: China Furthest Ahead in Understanding the Potential of Dark DataThe research also discovered some distinct differences in attitude and opinion between the seven countries polled. For example, French, German and Japanese respondents seem less concerned about the value of data skills to their careers, with affirmative answers roughly 25 percent lower on average, than their counterparts in other countries. Respondents in China overwhelmingly voice the most enthusiasm and confidence in AI but their current adoption is only slightly higher than the global average. (20 to 16 percent)Marketing Technology News: Mobile Is Key to Boosting Guest Experiences Say HoteliersAustralian respondents implied the lowest AI adoption rates among all countries surveyed with 43 percent saying AI is already – or will in the near future be – an important part of their organizations’ operations compared to the global average of 52 percent.Although China leads response rates on the value and impact of AI across the research, 93 percent of Chinese respondents also believe machines can never replace human qualities like curiosity, creativity and initiative – the highest of any country.Only 64 percent of French respondents think data is a central component of an organization’s success compared to 81 percent globally.Only 58 percent of German leaders think data will grow more valuable over the next decade compared to 71 percent globally.Nearly four out of ten people in Japan (38 percent) say they are excited about working with data, lagging behind the global response of 57 percent.39 percent of people in the United Kingdom strongly believe AI can make up for the skills gap versus only 27 percent globally. Dark Data Research Reveals Widespread Complacency in Driving Business Results and Career Growth PRNewswireMay 2, 2019, 6:31 pmMay 2, 2019 last_img read more

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MarTech Interview with Waleed AlAtraqchi President at CJ Affiliate

first_imgMarTech Interview Series CJ Affiliate by Conversant (formerly Commission Junction) is the leading affiliate marketing network, specializing in pay-for-performance programs that drive results for businesses around the world. The CJ Network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach – experience the network effect with CJ. About CJ Affiliate About WaleedAbout CJ AffiliateAbout Waleed “Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment..” Waleed is a Entrepreneurial leader with a successive track record of growing companies at multiple stages. He is passionate about developing high-performance organizations, fostering collaborative and creative cultures, and building businesses that lead through innovation and dynamic growth strategies.center_img The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate Sudipto GhoshJune 13, 2019, 3:30 pmJune 13, 2019 Tell us about your role and journey into Marketing. What inspired you to be part of CJ Affiliate?I always wanted to be in business since I was a kid. I was living in New York when I bought and ran a Bagel shop—it was doing well but I wanted to do more, so I eventually sold it. Running my own business taught me that success is driven by the products you sell and how you market them. I believe Product and Marketing are the core drivers of the business, so that’s what captured my imagination. A few years later, I did my MBA and was focusing on Marketing, before journeying into technology. I joined CJ Affiliate because Technology and Data are transforming the Marketing industry and I was inspired by the opportunity to lead the world’s largest affiliate network during this transformation.How does CJ Affiliate fit into a modern Marketing technology stack?From a Digital standpoint, Affiliate typically represents 15% of e-commerce sales for U.S. companies. The health of the Affiliate channel is strong and growing at a rate that’s similar or even higher than e-commerce growth in general.The success of the channel is largely due to the fact that Affiliate Marketing is highly effective at reaching customers wherever they are in their purchase journey and lifecycle. The variety of affiliates/publishers that exist today—from content to loyalty to coupon/deal—are a focus on meeting a myriad of customer needs and creating unique value. Whether a shopper is simply doing research and perusing product reviews or is ready to purchase from a deal site they trust, affiliate’s performance-based model is a low-risk, high-reward approach to reaching and converting customers.Not only that, but our data shows that affiliate is likely undervalued in the overall marketing mix. Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment.CJ Affiliate is particularly well-positioned in the space. We’re growing globally and making strategic investments to meet the evolving and ever-changing needs within the industry.What advice do you have for marketers to better prepare for automation and Data-driven Commerce?More aspects of the business are automating which, from a career perspective, means that Marketing jobs are becoming more about creativity, strategy, and interaction with people.Data is central to running an effective business. So, while you need the data, marketers also need to be able to analyze it. Analyticalskills and expertise are becoming a pre-requisite to any marketing position because it’s the actionable, smart decisions that derive from data that make the difference.How do your Affiliate Marketing services benefit marketing teams?Our goal is to deliver scalable growth for our clients, which requires having a deep understanding of their overall business needs—not just within the Affiliate channel.As a full-service affiliate network, CJ Affiliate is like a “swiss army knife” for Affiliate marketers. We either fill gaps in clients’ in-house resources or complement their existing marketing efforts. Regardless of the type of partnership, we build mutually beneficial, performance-based relationships between advertisers and publishers that drive measurable growth.While we tailor our approach based on clients’ growth KPIs, CJ’s philosophy is more about leading rather than pleasing. For example, an advertiser may want to drive new customers, but might be overlooking the fact that their return customers have a higher AOV (average order value). In that scenario, CJ Affiliate uses data to highlight the importance of focusing on both new and returning customers, along with the strategies and solutions to grow revenue in those areas.We also help our clients achieve greater efficiency in their marketing spend by making the most effective use of their investment in the Affiliate channel. What are the core principles driving your product roadmap?Our product roadmap is grounded in a commitment to innovation and excellence for the primary purpose of addressing client needs. We are focused on staying ahead of any industry headwinds of market pressures that may affect our clients and remain as agile as possible to address those dynamics. Recently, with the introduction of GDPR and ITP and an increased focus on consumer privacy, CJ Affiliate is the first-to-market with solutions to help clients navigate regulations and ensure compliance.CJ Affiliate’s Product and Engineering teams—and the company as a whole—believe in collaborative innovation. We bring clients in early and often to ensure we’re creating value in the solutions we develop.How do you identify the biggest advantages and challenges in Digital Commerce? What role does CJ Affiliate play in overcoming these challenges?It’s about paying attention to what our clients are saying. Digital is a quickly evolving space. It’s incredibly high stakes for everyone, so there’s no lack of ideas. We stay really close to our clients to get that fodder and understand the challenges they are facing.One of the biggest advantages – or you can argue, the biggest opportunities – is the use of data to make smarter decisions. CJ Affiliate has invested in building more data assets and making them available and actionable. Today, we can move beyond the simple notion of a making sale, to know what kind of customer it is (new, returning, lapsed, etc.), we can compare publisher performance, provide personalization within the channel, and we can measure incrementality of Affiliate compared to other channels. All because we were able to harness the challenge of big data and use it as an advantage.How do you help your customers scale and achieve their revenue goals?We do this in multiple ways, but one critical part of advertiser success is ongoing Strategic Publisher recruitment. We know that it is important to continue to nurture your true publishers, but long-term growth depends on continually recruiting new publishers into the mix. Our data shows that on average, 63% of advertiser program revenue comes from publishers who are recruited into an advertiser’s Affiliate program after the first year. In other words, while publishers that were in the program in the first year still contribute a meaningful percentage of advertiser program revenue, most program revenue comes directly from newly recruited publisher partnerships.What are your predictions on the most impactful disruptions caused by Data Intelligence and Analytics technology for Affiliate Marketing in 2019-2020?I see disruption coming from a few areas.Multi-touch attribution and insights. We are at a point where marketers have the capability to match customers to their different devices, understand how customers shop and research their purchases, and ensure every interaction a customer has with an affiliate can be tied to their future purchases and decisions. Multi-touch insights, such as customer journey analysis and CRM insights, will change the game as they provide a more holistic view of customers and full transparency into all affiliates involved in a customer’s path to conversion. They will change how marketers think about investment, ROI and how to influence the customer journey.Personalization. Consumers are presented with an abundance of offers online, but not all of them are personally and individually relevant. According to Epsilon research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. CJ recently introduced Affiliate Personalization to drive more personalized messaging in the affiliate channel. Whether the focus is on customer acquisition or retention, personalization is proving to improve conversion rates and bring more efficiency to the marketing spend.Global expansion. We’re seeing that online shoppers are increasingly buying from global e-commerce sites outside their own country. Nearly all of the retailers in our network have seen website visitors from other countries this year. The affiliate channel is a strategic way for advertisers to enter a new market and introduce their product or services to a new consumer, particularly through global affiliates who understand shoppers in different markets and can help engage them in the way they prefer.Privacy. Lastly, the ongoing evolution of the way businesses require to handle consumer data in light of privacy regulations will continue to have an effect across all of the marketing, not just affiliate. This is a key focus for our business and we’re invested in ensuring our clients are set up for long-term success.How do you prepare for an AI-centric world as a business leader?The true potential of AI will only unleash by hiring the types of people who know how to apply it to solve problems. It’s not something that happens magically overnight. As a business leader, you need to invest in those competencies.How do you inspire your people to work with technology?I believe in creating an environment where people can be open and honest and empowered to work together to solve problems. We want every role across the organization to feel valued and impactful.One word that best describes how you work. Collaborative.What apps/software/tools can’t you live without?Microsoft Excel.What’s your smartest work-related shortcut or productivity hack?Go talk to people instead of sending an email, especially if it’s something that can be easily discussed in person.What are you currently reading?How-to material related to architecture and design.What’s the best advice you’ve ever received?If you work hard and don’t give up, you can achieve anything.Something you do better than others – the secret of your success?Optimism and Persistence. I also hire really smart people.Thank you, Waleed! That was fun and hope to see you back on MarTech Series soon. AIAOVCJ Affiliatecrminterviewsmarketing industryMarTech InterviewWaleed Al-Atraqchi Previous ArticleGenpact Artificial Intelligence Engines Help Companies Accelerate AI AdoptionNext ArticleZilliant Announces New Partnership with SAP and Major Expansion in Europe, the Middle East and Africalast_img read more

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Importio Hires Industry Leaders to Meet Web Data Integration Market Expansion with

first_imgWeb Data Integration leader brings on tenured team leads to drive Import.io’s market share in burgeoning industryImport.io, the leading Web Data Integration solution provider, announced the hiring of three key team members to meet the demands of the rapidly expanding Web Data Integration market. The company brought on a new VP of engineering, VP of worldwide sales and a VP of delivery and managed services to drive annual recurring revenue (ARR) in this multi-billion-dollar market.Import.io hired Masa Karahashi as its new VP of engineering. Previously, Karahashi has led engineering efforts for a variety of start-ups, such as Human API, 3VR and Promptu. He has also spent more than a decade in various executive positions running worldwide enterprise engineering organizations at Oracle and Siebel where he was instrumental in ensuring the successful production launches of some of the world’s largest CRM deployments.Marketing Technology News: Flipboard Appoints Advertising Industry Veteran David Bell As New Board MemberDixon Fiske has joined the Import.io team as VP of worldwide sales. Fiske has been in technology sales for more than 30 years, most recently with SOASTA (acquired by Akamai), Boundary (acquired by BMC), and Nimsoft (acquired by CA Technologies). Now at his ninth startup, Fiske looks to continue his track record of building successful sales organizations and driving company growth.Kevin Zachary has joined Import.io as its new VP of delivery and managed services. Zachary previously led professional services and customer success at Cloudera.  Prior to joining Cloudera, Zachary spent 14 years at IBM where he led various strategic delivery initiatives focused on data management and emerging technologies for open source big data, machine learning, and AI.Marketing Technology News: Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing“The Web Data Integration market is growing exponentially and will require top industry talent to meet the heightened demand from customers,” said Gary Read, CEO of Import.io. “These roles are especially critical to fill with the expansion of our managed service business. We now have best-in-class sales leaders, a delivery team that can manage massive data projects and an engineering team that can streamline the development and delivery of vital WDI solutions that meet the needs of a demanding market.”“I’m looking forward to building a world-class sales organization here at Import.io to serve its billion-dollar market,” said Fiske. “We are transforming the way we do business to respond to prospect needs in an agile manner, expanding and closing deals quickly and efficiently. I’m eager to drive a companywide sales-focused culture to continue delivering solutions at scale.”Marketing Technology News: New TimeTrade Schedule-A-Demo Solution Helps B2B Software Companies Increase Inbound Lead-to-Meeting Conversion by 4X AIClouderacrmData Integration MarketGary ReadImport.ioNewsSales and Delivery Previous ArticleWalmart and Etsy Integrations Receive Major Upgrades in SureDone’s Multichannel E-Commerce PlatformNext ArticleRelationship Marketing Hub Optimove Hires New VP of R&D Import.io Hires Industry Leaders to Meet Web Data Integration Market Expansion with Enhanced Engineering, Sales and Delivery Globe Newswire5 days agoJuly 18, 2019 last_img read more

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Tellius and Snowflake Partner to Deliver CloudNative Augmented Analytics at Scale

first_imgTellius and Snowflake Customers Benefit from Modern AI-Powered Analytics Leveraging the Data Warehouse Built for the CloudTellius, a leading provider of AI-powered augmented analytics software, today announced a partnership with Snowflake, Inc, the data warehouse built for the cloud. Through the partnership, the Tellius Search and AI-Powered Analytics platform is certified to natively connect to the Snowflake data warehouse, allowing customers to discover insights at scale without worrying about analytics performance.Organizations leverage Tellius as a fast, simplified, and collaborative approach for business users, data analysts, citizen data scientists, and data engineers to visualize enterprise data using natural language and voice, discover insights assisted by AI, and automate machine learning across all their business data.“With our partners at Snowflake, we are delivering cloud-native data analytics to accelerate business impact from AI and machine learning,” said Ajay Khanna, Founder and CEO of Tellius. “Business users and data professionals can now focus on deriving insights across their multiple data sources and enterprise applications and on taking action based on automated recommendations without compromising on analytics performance.”The Snowflake Data Warehouse is a modern cloud data-warehouse-as-a-service offering. Snowflake’s ability to analyze data from diverse sources along with automatic tuning and scaling removes the headache of monitoring and fine-tuning data warehouse manually. By integrating Tellius natively with Snowflake, users can now get exceptional performance on data insights of any scale without worrying about maintaining the data warehouse infrastructure.“Our customers need cutting-edge analytics to get meaningful insights to their critical data questions,” said Hardik Chheda, Head of Product at Tellius. “With our integration with Snowflake, they can now build modern business intelligence and predictive analytics applications at scale.”Tellius + Snowflake advantages:In-database Augmented Analytics – Analyze petabytes of live data securely without moving it out of Snowflake’s data warehouse.Insights Across Data Sources – Discover insights from a multitude of sources on Snowflake data warehouse by analyzing disparate structured and unstructured data.Blazing Fast Data Collaboration – Democratize data access across your analytics team without any worrying about performance or IT maintenance.Tellius for Snowflake is now available. To learn more, schedule a demonstration of the Tellius Search and AI-Powered Analytics Platform. Tellius and Snowflake Partner to Deliver Cloud-Native Augmented Analytics at Scale PRNewswire4 days agoJuly 22, 2019 Augmented AnalyticscloudNewsSnowflakeTellius Previous ArticleThe Wild Releases Oculus Quest Support, Opening The Door To Team-Wide VR Collaboration For Architecture and DesignNext ArticleDods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialistlast_img read more

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Yext Transforms Search with Brand Verified Answers

first_imgNext-Generation Yext Platform Enables Businesses to Capitalize on Paradigm Shift in Search From Results to AnswersYext, Inc., the platform for Brand Verified Answers in search, kicked off a new era in the world of search today with the next generation of the Yext platform. New enhancements to Yext enable businesses to answer the questions consumers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are increasingly at stake with what consumers find online, and so businesses need to be able to provide verified answers to their questions. Now any business can deliver an authoritative, brand-verified answer.“There’s a massive paradigm shift going on in the world of search from chaotic results to brand verified answers. Today’s customer journey starts with a question, and consumers expect answers,” said Howard Lerman, Founder and CEO of Yext. “Today’s expansion of Yext allows companies to build their complete knowledge graph, which is the foundation of meeting the consumer at the precise moment of intent.”Marketing Technology News: Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing OfficerYext allows businesses to create and connect all the facts about themselves in an answers-ready knowledge graph, so they can power their own sites and services and sync with search, voice assistants, and chatbots. New custom entities and fields make Yext adaptable to any business, so brands can connect any type of fact to the information about it consumers want to know, from a store location and open jobs there, to a menu item and its nutritional information, to a doctor and her specialty and educational background. This allows a consumer asking something like “Who is a wealth advisor in San Francisco who speaks Mandarin?” to get an accurate, direct answer.Marketing Technology News: Alpha Software Launches Alpha TransForm, Cuts Build Time for Robust Offline Enterprise Mobile Apps from Months to Hours“The customer journey starts with a question. It’s up to every business to provide the brand verified answer,” said Marc Ferrentino, Chief Strategy Officer of Yext. “Yext’s comprehensive fact platform contains hundreds of millions of connected facts about our clients’ businesses. Facts in Yext are structured for search so that businesses can meet their customers in the moment of intent. Today marks the first step toward a world of perfect answers everywhere.”Yext’s founding principle is that the ultimate authority on a business should be the business itself. Businesses need a platform to provide verified answers to drive digital discovery, customer engagement, and reputation enhancement.  Yext leads brands into the future of search, bringing the world one step closer to perfect answers everywhere.Marketing Technology News: StarfishETL Partners with PeopleSense, Inc. customer engagementdigital discoveryHoward LermanMarc FerrentinoNewsreputation enhancementYext Previous ArticleSnapLogic Announces Strategic Partnership with Solita in the NordicsNext ArticleWorld’s First Crowd Promotion App Set to Shake up the Sharing Economy – by Allowing Anyone to Monetise Their Social Media Profiles Yext Transforms Search with Brand Verified Answers MTS Staff WriterJune 4, 2019, 5:00 pmJune 3, 2019 last_img read more

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In Congress New List of Three Candidates Acharya Pramod Krishnam Named Against

first_img Acharya Pramod KrishnamBJPcongressindore-s12p26 First Published: April 16, 2019, 10:26 PM IST New Delhi: The Congress on Tuesday released a list of three more candidates for Uttar Pradesh and Madhya Pradesh, pitting Acharya Pramod Krishnam against Home Minister Rajnath Singh in Lucknow.With this, the party has so far announced 407 candidates for the Lok Sabha polls. Besides Krishnam, the Congress fielded Vinay Kumar Pandey from Kaiserganj in Uttar Pradesh and Pankaj Sanghvi from Indore in Madhya Pradesh. Indore is currently represented by Lok Sabha Speaker Sumitra Mahajan.Speculation is rife about Shatrughan Sinha’s wife Poonam Sinha being the Samajwadi Party candidate from Lucknow. Poonam Sinha joined the SP earlier on Tuesday. last_img

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Car Rams into Group of People Doing Yoga by Roadside in Rajasthan

first_img accidentcar crashRajasthanroad accident First Published: July 11, 2019, 4:39 PM IST Jaipur: A speeding car rammed into a group of people doing yoga by the roadside in Rajasthan’s Bharatpur district Thursday morning, killing six men, police said.The accident occurred on Kumher-Dhanwada state highway early morning when the car driver lost control over the vehicle. The group was taking a morning walk and stopped on the way for a yoga session, SHO Kumher police station Raghbeer Singh said. Four men died on the spot while two succumbed to the injuries later, Singh said. The victims were identified as Raghubar Baghel (62), Nirotilal Saini (65), Makhan Lal Kathik (60), Harishankar Tamboli (65), Prem Singh Baghel (55) and Rameshwar Baghel (45), the SHO said.Rajasthan Tourism minister and Deeg-Kumher MLA Vishvendra Singh has offered his condolences to the families of the victims.”Have received the sad news that the 5th victim of the hit-and-run case has just passed on and could not make it to Jaipur SMS hospital. This one has hit me hard and left me in tears; I was personally monitoring the movement of the ambulance and the critical care being provided,” he said.The minister also announced a compensation of Rs 1 lakh for the families of each victim.The bodies were handed over to their family members after post-mortem. last_img read more

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Googles latest educational coding project brings in Wonder Woman

first_imgThe new Wonder Woman movie is about to launch in theaters, and ahead of its release comes a new educational product from Google based on the movie. Released as part of its Made with Code initiative, Google has released a Wonder Woman-themed educational coding project that teaches kids (and adults!) the basics of coding using fun, interactive tools with instant results. Google has many versions of its coding projects; anyone who has used a past project will have a general idea of what to expect in the new Made with Code Wonder Woman project. Open the interactive environment here and you’ll be greeted with a picture under a grid, a character, and some actions. The goal is to choose the character and ‘code’ it to perform a specific action.In the first step, this action is running forward two blocks, jumping the distance of two blocks, then landing in a final block. The coding is achieved by piecing together blocks with pre-set actions, then clicking ‘Play’ to run the code. Users get to see the on-screen character react according to their code blocks.It’s all very intuitive, something a child could pick up easily and perform on their own. The Wonder Woman project has a total of three levels, the total duration of which is only a few minutes each. If you enjoy this project, you can find a bunch of others like it on the Made with Code Projects page, including others based on movies.SOURCE: Google Blog Story TimelineEssential Home revealed to take on Amazon Echo and Google’s assistantUber just fired the ex-Googler accused of Waymo autonomous tech theftGoogle figured out the most misspelled word in every US statelast_img read more

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Sennheiser GSP 301 and 302 gaming headsets offer monochromatic style

first_imgGaming headsets typically come with a certain design flavor: sharp angles, a black foundation color, and bright, bold, highly saturated colored accents. This is fine if that’s what you like, but maybe you’re looking for something a tad less flashy. That’s where Sennheiser‘s new GSP 301 and GSP 302 gaming headsets come in. If you’re familiar with Sennheiser’s GSP 300 gaming headset, you’ll have a good idea of what to expect from the new 301 and 302 models. Both of these are, according to Sennheiser, identical to the GSP 300 model in every technical aspect. The changes are purely cosmetic, and particularly revolve around the headset’s color design.The black foundation color is still present, as is common on both headphones and gaming headsets. Rather than making the headsets stick out with brightly colored accents, though, Sennheiser has chosen a more minimalist, monochromatic palette. The GSP 301 has a white satin finish, whereas the GSP 302 is matte black. This is compared to the GSP 300’s black-and-blue duo-tone design.Not familiar with the GSP 300 headset? It is designed for gamers, and features a microphone on an armature alongside a pair of over-ear speakers. The headsets likewise boast noice cancellation that Sennheiser describes as producing ‘broadcast grade’ clarity. They also feature enhanced bass, which isn’t to everyone’s tastes, but is popular when it comes to video game audio.The headsets can be used with the PCV 05 adapter, which offers compatibility with the Xbox One, Mac, PC, and PlayStation 4. The new GSP 301 and GSP 302 headsets are both available through Sennheiser’s own website exclusively for $99.95 USD / $129.99 CAD.last_img read more

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watchOS 43 makes the Apple Watch usable again

first_img AdChoices广告 Apple giveth and Apple taketh away. And sometimes, Apple giveth back. Apple has just released version 4.3 of watchOS, in line with the release of iOS 11.3 and it returns one of the most common uses for a smartwatch: controlling your music playing on your iPhone. In fact, it even goes beyond that and can now control even the music playing on your HomePod. The update also includes other bits and pieces of functionality that make Apple’s wearable a more useful accessory all around. Smartwatches are often used as remote controls for other devices, whether a paired smartphone or smart home products. That comes in handy when, for example, your iPhone is out of reach and you want to pause, play, or skip the music that’s playing on it. Strangely, Apple removed the ability to do that, something that was available since the earliest watchOS versions, in favor of playing music directly on the Apple Watch.In watchOS 4.3, that feature makes a return and it didn’t come along. Now you can control the music playing on your iPhone but also the music playing on your fancy new HomePod smart speaker. It’s probably no coincidence that those two actually arrived on the same update.Another usability fix is that the Apple Watch is now more usable no matter which way you charge it on the Nightstand. The screen orientation will automatically adjust so that you can still use the smartwatch while charging without having to break your neck. Apple watchOS 4.3 also brings in a couple of fixes, including not working Siri music commands, incorrectly awarded Activity achievements, and a couple of security patches as well.last_img read more

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Garmin Fenix 5 Plus gives Apple Watch some doitall competition

first_imgFor starters, all three watches in the Fenix 5 Plus family will offer Garmin Pay and onboard storage for music, which are two of the marquee features of the recently refreshed Vivoactive 3. Garmin seems to be rotating through its product lineup to update its watches with onboard storage, and with each of the three Fenix 5 Plus watches – the Fenix 5S Plus, Fenix 5 Plus, and Fenix 5X Plus – you can store up to 500 songs by either downloading them through services like iHeartRadio and Deezer or uploading them directly from your PC.All three watches also feature built-in map data that can help you track your walks, hikes, or climbs. Garmin’s Trendline is making an appearance here, allowing you to enter a distance you would like to run and ride or then creating a round-trip route based on data from other users. Story TimelineGarmin rolls out Fenix 3, Epix wearables with new software platformGarmin goes luxury with Fenix Chronos GPS smartwatchGarmin Fenix 5 smartwatch comes in small and ultra-rugged styles Last week, Garmin made a round of updates to its Vivoactive 3 fitness tracker, and today, it’s taking a pass at the Vivoactive’s big brother. The Fenix 5 series is the next in line to get some updates, with Garmin today announcing three new watches that will comprise the Fenix 5 Plus line. The watches boast some significant upgrades over their predecessors, but be prepared to shell out a lot of cash if you want to own one.center_img Speaking of climbing, the Fenix 5X Plus comes packing some extra hardware that the other two do not: a wrist-based pulse oximeter. This will allow you to measure your blood oxygen levels, and while most owners probably won’t have much reason to actually use that, it can certainly come in handy when you’re making a big climb. Of course, each watch also comes equipped with the standard suite of fitness tracking apps we’ve come to expect from these health-focused smartwatches, meaning that oximeter is just icing on the cake.AdChoices广告If you’re looking for a watch that boasts a big display, the 5S Plus is probably the one for you, as its 1.2-inch display is 20% bigger than the original 5S. You’ll even have satellite navigation features through Galileo, which can help you figure out where you are even GPS is spotty. In short, these watches attempt to do a little bit of everything, despite some features that may be targeted at specific niches.Of course, if you want a smartwatch that does it all, you’re going to need to put up some serious cash. Specific pricing hasn’t be announced yet, but Garmin has said that pricing will start at $699.99 and max out at $1,149.99. We’ll see all three Fenix 5 Plus watches launch in Q2 2018.last_img read more

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Xperia XZ3 preorder comes bundled with Xperia Ear Duo

first_imgThe Xperia XZ3 is a bit of a mixed bag. On the one hand, it has just enough new features to make it a slight upgrade from the Xperia XZ2 earlier this year. On the other hand, that might not be enough to actually make it that tempting to buy. Good thing that there’s a deal going on for Xperia fans.The Xperia XZ3 marks the company’s first smartphone with a P-OLED, not just plain OLED, screen. And compared to its predecessor, it steps up to a 1440×2880 QHD+ resolution, though still not as pixel-dense as the XZ2 Premium’s 4K. That could probably come in an XZ3 Premium later if that ever comes.That said, it retains many of the Xperia XZ2’s specs, like the 64 GB storage and the 19 megapixel camera. Fortunately, the front camera did get upgraded to 13 megapixels and the battery is slightly larger at 3,300 mAh. Despite that, the Xperia XZ3 is actually thinner and lighter than its predecessor.As always, the only way you can get your hands on one in the US is through Amazon, which sells the Xperia XZ3 unlocked and compatible with GSM networks only. For the pre-order period, Sony is throwing in the $280 Xperia Ear Duo for the same price of $899.99. Shipping is noted to start October 17. Given the flood surrounding Apple’s new iPhones and the subsequent rollout of iOS 12, it’s easy enough to forget some of the recent flagship phones that came just days before it. Especially when said flagship phone is a Sony. The Xperia XZ3 debuted last month without much fuss or fanfare, typical of Sony, and it is now finally being made available to US consumers. But while the $900 price tag remains, Sony is throwing it in a bundle to at least soften the blow.last_img read more

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VWs electric Microbus just got confirmed for production

first_img Volkswagen I.D. BUZZ Gallery That happened back at the Detroit Auto Show, earlier this year. Then, the I.D. BUZZ was intended to demonstrate the flexibility of the Modular Electric Drive kit (MEB). Previously that had been used as the underpinnings of the first VW I.D. concept, a Golf-sized hatchback, but the automaker wanted to show that its brand new architecture was flexible enough to suit a variety of cars. Whereas the concept car promised full autonomous driving, VW says the production model will have Level 3 support. That, defined as “conditional automation,” will be mostly self-driving but expect the human driver to step in as a fallback should issues arise. The automaker says that the “I.D. Pilot” Level 4/5 autonomy won’t be ready until 2025 at the earliest; similarly, the high-tech and minimalistic cabin is unlikely to make it through to production unscathed. Still, this is a welcome decision for a car which has possibly generated the most enthusiasm among VW fans in recent years. Pricing isn’t known at this point, unsurprisingly, but VW’s Diess says the I.D. BUZZ will be “much more affordable” than the competition. The I.D. will still be the first car to get a production version, mind, currently scheduled for around 2019 when it will launch as a model year 2020 vehicle. The I.D. BUZZ production version will follow on in 2022, VW said today. It’ll be targeting drivers in the US, Europe, and China. To do that, it’ll combine a brand new, emissions-free platform with a healthy dose of nostalgia. Though clearly a modern concept, the I.D. BUZZ is unmistakably related to the original Volkswagen Microbus that epitomized the Sixties. “After the presentations at the global motor shows in Detroit and Geneva,” Volkswagen CEO Dr Herbert Diess said of the decision, “we received a large number of letters and emails from customers who said, ‘please build this car’.”center_img The result will be a zero-emissions vehicle intended for flexibility. Its iteration of the MEB will have all-wheel drive as an option, VW has suggested, with final power, range, and other specifications yet to be confirmed. The concept Microbus had AWD, 369 HP, and a 111 kWh battery pack that is said to be good for close to 300 miles of range. A 150 kW fast-charging system would get it from 0- to 80-percent in 30 minutes. Inside, meanwhile, VW is promising full-size SUV capacity on a midsize SUV footprint. That’s helped by the drivetrain and batteries being low down, under the floor. For the concept there was seating for eight or 162.5 cubic feet of cargo with the seats folded. The production version will come in minibus and I.D. BUZZ CARGO forms for work hauling. Volkswagen has given the green-light to its I.D. BUZZ concept, with plans to put the electric VW Microbus into production. The decision, announced at the Pebble Beach Concours D’Elegance today, will deliver one of the automaker’s most well-received concepts to dealerships, atop its brand new electrified platform. According to VW, the demands to build a production version of the I.D. BUZZ have been frequent and vocal since the concept bus was first shown off. last_img read more

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