How to harness the potential of Weibo, the most used travel platform for Chinese millennials

first_imgSimon Properties is a global operator of real estate and shopping centers with over 200 of them throughout the United States. The company has an official Weibo account that serves as an inspiration to potential visitors by highlighting shopping malls, outlets, brands and experiences. Imagine two 26-year-old Chinese women planning a trip to California. In addition to sightseeing, they are also hoping for shopping. The reservation is made 60 days in advance which gives them enough time to prepare and make a travel plan. Both women have been active on Weibo for the past six years and use the social platform to consume news, fashion trends, and interact with friends. Consumer steps This announcement from Simon Properties ’official Weibo account highlights the Desert Hills Premium Outlets located an hour’s drive from Los Angeles. The listed shopping center includes 180 designer stores like the ones listed in the announcement. Conclusion Unlike Instagram, where users follow hashtags, Weibo allows users to search for hashtags that are in trend as well as content created by the users themselves. For example, a search of the hashtag “#LosAngeles” will show what other Weibo users are doing in Los Angeles. This feature allows users to filter out irrelevant or uninteresting content. Weib’s ease of multimedia sharing, live streams and user communities make it a major travel planning tool. Although destination marketing organizations have long recognized Weibo’s power, many have struggled to understand its value and how it fits into China’s social media strategy. Destination profile In a recent survey, Chinese marketing agency Mailman X surveyed 100 Chinese millennials about online travel planning platform preferences. The answers were mostly based on the most famous online travel agencies in China, but still Weibo was mentioned the most times, reports Skift. Consumer understanding is paramount. How young Chinese travelers use Weibo to plan their trips and how destinations can take advantage of the platform’s capabilities, you can read below. The two women will explore the best places to buy famous brands in California. Through their online acquaintances, they will notice Simon Shopping Destinations, a place that is popular among Chinese tourists, and will follow the company’s official profile. Millennial traveler profilecenter_img Destination steps Simon Properties has eight malls and outlets located within a two-hour drive of Los Angeles. In terms of Weibo strategy, it is crucial to ensure that each post contains hashtags such as “#LosAngeles” or “#LA”. This means that the posts will appear on the Weibo user pages of Chinese travelers as they explore California. Source / photo: Shift; Weibo CHINESE TOURIST MARKET – LATEST INDICATORS AND TRENDS Simon Properties ’Weibo account is a powerful source where Chinese travelers can find out information about one of California’s most popular shopping mall chains. They will review content that has already been posted, see which brands are on offer, and check available locations. They want to ensure the best shopping experience, and that includes checking for upcoming discounts, as well as other shopping experiences and benefits. Any good social media strategy should deal with highlighting new activities, restaurants, hotels, parks. It is important to focus on what is new and provide passengers with valid reasons to spend as much time as possible at the destination. As Weibo evolved, so did the behavior of its users. Those seeking to advertise to Chinese tourists need to be visible in China’s digital space and understand how potential consumers use the platform to create relevant content. RELATED NEWS: The hashtag “#LosAngeles” has more than 90 million views and over 128 thousand discussions on the topic. Simon Properties’ goal is to touch this sphere of Weibo and become part of conversations.last_img read more

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Defying China, Hong Kongers rush to buy pro-democracy newspaper

first_imgTopics : Hong Kongers rushed to buy copies of pro-democracy newspaper Apple Daily on Tuesday in a show of support for its owner, who was arrested a day earlier as police rounded up critics of China.A crackdown on dissent in Hong Kong has gathered pace since China imposed a sweeping security law in June, with opposition politicians disqualified and activists arrested for social media posts.The moves have provoked outrage in the West and fear for millions in the city who last year took to the streets to protest Beijing’s tightening grip on the semi-autonomous city.  The newspaper’s front page showed a picture of Lai being led away in handcuffs with a headline — in typical lurid red characters — that said “Apple will fight on”.Dozens of people lined up in Mong Kok and around the city to buy the paper, including a woman who bought 16 copies and gave her name as Chan.”Hong Kong is a place with press freedom, but the police now suppress press freedom in a high-profile way. I feel very angry,” she said.Hong Kongers had on Monday immediately shown their support by buying shares in Lai’s media company, sending its stock value soaring. The buying spree continued on Tuesday morning, with the company’s value increasing more than 600 percent since Lai’s arrest. ‘Eviscerated’ Hong Kong’s new national security law criminalizes secession, subversion, terrorism and colluding with foreign forces.The most serious crimes under the law, which was introduced on June 30 and is not supposed to be retroactive, carry up to life in jail.Its broadly worded provisions criminalized certain political speech overnight, such as advocating sanctions, and greater autonomy or independence for Hong Kong.Similar laws are used on the authoritarian mainland to snuff out opposition.Lai, 71, was held on charges including colluding with foreign forces, as well as fraud, in an operation targeting his Next Digital publishing group.Among the others arrested were two of Lai’s sons, young pro-democracy activist Agnes Chow and Wilson Li, a former activist who describes himself as a freelance journalist working for Britain’s ITV News.Even as police were conducting interrogations, Beijing hailed Lai’s arrest, declaring him an “anti-China rabble-rouser” who conspired with foreigners to “stir up chaos”.Critics believe the law has ended the key liberties and autonomy that Beijing promised Hong Kong could keep after its 1997 handover by Britain.US Secretary of State Mike Pompeo, who met with Lai last year, said he was “deeply troubled” by reports of Lai’s arrest.Pompeo described it as “further proof” that Chinese authorities have “eviscerated Hong Kong’s freedoms and eroded the rights of its people”.The United States had last week already imposed sanctions on a group of Chinese and Hong Kong officials — including city leader Carrie Lam — in response to the crackdown.China condemned the sanctions as “barbarous” and imposed retaliatory sanctions on some senior American politicians and leading human rights campaigners.In a late-night briefing, police said those arrested were part of a group that had previously lobbied for foreign sanctions.”After the national security law came into force, this group was still active,” senior superintendent Li Kwai-wah told reporters. In one of the most dramatic days of the crackdown, media tycoon Jimmy Lai was among 10 people detained under the new law on Monday as around 200 police officers searched the newsroom of his tabloid, which is unapologetically critical of Beijing.In a show of solidarity for Lai, people in the city rushed to buy Tuesday’s Apple Daily, with the newspaper saying it had upped its print run to 550,000 from its normal circulation of 70,000.One restaurant owner bought 50 copies at a news stand in the commercial district of Mong Kok, saying he planned to give them away for free.”Since the government doesn’t allow Apple Daily to survive, then we as Hong Kongers have to save it ourselves,” the man, who gave his surname as Ng, told AFP.last_img read more

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Chris Curtis not worried about last year’s champ, playoff seeding heading into second PFL appearance

first_imgJoin DAZN and watch more than 100 fight nights a yearBefore there was Brendan Loughnane, there was Chris Curtis.Much like the 29-year-old featherweight from Manchester, England, Curtis appeared on the first episode of a new season, carrying an impressive record and a wealth of regional experience into a tough matchup to kick off Season 2 of the UFC’s latest talent search series. He dominated the action and finished the fight in the third round, landing a beautiful hook kick 90 seconds into the final stanza that ultimately led to the bout being halted.But when White convened with Laura Sanko to announce which fighters had earned contracts, Curtis’ name wasn’t mentioned. Alonzo Menifield and Greg Hardy, both of whom scored hellacious first-round knockout wins, were tabbed to join the UFC ranks.Three days after his appearance in Las Vegas, “The Action Man” announced his retirement from the sport.“At that point, it’s a 12-year journey,” said Curtis, reflecting on the events of last summer. “I get there, I’m like, ‘Here’s my contract, finally.’ I do everything and get passed up, it sucked, and on top of that, I go home with a broken hand.“It was just interesting after the Contender Series because you put all that time and effort in. I was training across the country, away from my kids — it sucks for my family because of all the time and money that you spend. It just sucked.”And so he hung up his four-ounce gloves.After the hurt dissipated and his injuries healed, a conversation with one of his long-time training partners set Curtis on the path back to competing inside the cage.“Sam Alvey was one of the guys that made me realize that I don’t really have many options,” said Curtis, who ultimately sided with the Professional Fighters League (PFL) to compete in the company’s welterweight division. “What else am I going to do with my time? I’ve spent 12 years working on being the best fighter I could be, so I kind of have one path to follow.“I fought earlier this year to get back into it, test the waters and I felt good, and then this came up and I jumped at it,” he added. “I wanted to be in the UFC, I wanted my fight kit, but a million bucks buys a lot of personalized fight kits, so I’ll just do that instead.”Fighting on the first event of the 2019 season, Curtis scored a third-round stoppage win over Andre Fialho, pushing his winning streak to eight and earning him four points — good for fifth place in the division heading into his second and final regular season matchup later this week in Atlantic City, New Jersey.“More than the points, it was good to get out there,” he explained. “Everybody was telling me I had the best fight that night. I’m in a new gym — I moved to Vegas, so that’s different — and I have a new coach in John Wood. It’s just nice to go out there and perform, show that I made a good decision, the right changes.“To have the fans really love me and say I’m one of the best fights they’ve seen so far means a lot to me. It’s just validation that I’m at that level,” he added. “I’ve heard a lot of people say the UFC really screwed up not signing me and that means the world to me honestly.”Having already made an impact with the fans, Curtis has the opportunity to make an impact on the standings as he gears up for the playoffs and takes on 2018 welterweight champion Magomed Magomedkerimov on Thurday evening in the main event of PFL 4 of the 2019 season at the Ocean Casino Resort.The 29-year-old Magomedkerimov was an unknown to most North American fight fans prior to last year’s PFL season, when he scored wins over Herman Terrado and Bojan Velickovic to advance to the playoffs and then beat Pavel Kusch and Velickovic again to advance to the finals, where he submitted heavy favorite Ray Cooper III to claim the welterweight title and $1 million.In his first appearance of this year, the returning champion was one of three fighters to collect six points, submitting UFC veteran John Howard in the opening round.“The only thing more dangerous than one Magomed is two Magomeds,” joked Curtis. “At the same time, he’s the champion from last year and I respect that — it’s cool, congrats to him — but I didn’t fight in this tournament last year, so him being the champion doesn’t mean a thing to me. It just doesn’t.“You beat people that weren’t me,” he continued. “You beat Ray Cooper III. I’m not really impressed by that.”In addition to not particularly caring about Magomedkerimov’s success last season, the soon-to-be 32-year-old isn’t overly worried about playoff seeding as he heads into his second regular season appearance of the year.His win over Fialho earned him four points, good for fifth place in the standings, one point ahead of Handersson Ferreira, one point behind Cooper III and two points back of Magomedkerimov, Glaico Franca and Sadibou Sy, all of whom scored first-round finishes and garnered six points.Because of how the welterweights have been paired off for their second event of the regular season, Curtis isn’t guaranteed a place in the playoffs just yet, but he’s confident that he’ll earn a victory on Thursday night and doesn’t care whether he heads into the playoffs as the first or eighth seed. “Before PFL, had you heard of Magomedkerimov?” asked Curtis. “You hadn’t and no one else had either. That was his coming out party and he’s not a guy that anyone really cares about. I’m going to beat him up and after this tournament, you’re never going to hear about Magomed Magomedkerimov ever again.“As far as seeding, I’m not concerned,” he added. “In my head, I’m going into this tournament thinking I’m the very best in the tournament, bar none, so at this point, I don’t care who I have to fight — I’m going to win. I can beat everyone in this tournament, so I don’t really care. I just want to move it along.“I can beat everyone here — I know that I can — so I don’t worry about the seeding too much.” A couple weeks back, MMA fans rallied to Brendan Loughnane’s side after the British standout didn’t receive a contract following his victory over Bill Algeo on the Contender Series.Loughnane, who won the fight handily and has built an excellent record fighting on the smaller stages, seemed like an obvious choice to get a contract, but instead, the UFC President went in a different direction, passing on Loughnane and criticizing his decision to shoot for a takedown in the final 10 seconds rather than “going for the finish,” as if he had Algeo teetering on the brink of collapse and gave him a reprieve.last_img read more

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The FEF accuses the AFE of acting against the interest of the players and having a “hidden agenda”

first_img 3º.- That Labor union, after the meeting held on April 7, He distributed a press release to the media that contained a version of what happened that was contrary to what had actually happened. That, in order to preserve the right to receive truthful information provided in the EC, the RFEF sent the press a press release correcting the differences and inaccuracies with the reality of what had happened at the meeting, accompanying, to the first medium that asked us for it, the recordings that accredited it.4º.- What it is difficult to speak of the right to privacy, which is repeatedly alluded to in the letter, when the AFE has sent a press release on the contents of the meeting, held in the presence of more than 20 people, so that in no case can the quality of secrecy be preached from it. What’s more, even yesterday, AFE sent the press the letter sent to the RFEF referring to the aforementioned meeting. In fact, it has been the habitual practice of that Union to send to the media, even before being received in this Federation, all the letters and writings that are sent to us, with a manifest desire to make known the content of the issues that concern us .We want once again to show that the RFEF has limited itself exclusively to clarifying before the public what really happened, with the corresponding documentary support of the recording. From the AFE brief, it is inferred that what is intended to be considered “secret” is not the meeting, but the real manifestations of their representatives in it, given its nature clearly contrary to the union interests of Spanish footballers.5º.- It must be remembered that, for criminal purposes, all data or information belonging to the company that you want to keep out of the reach of certain people must be understood as secret. The persistence contained in the brief that the statements of the representatives of AFE in the Commission must be classified as secret, leads us to the suspicion that AFE has a “hidden agenda”, which is why it intends to hide its own manifestations from its affiliates and from public opinion and that is why it tries to prevent its dissemination with alleged criminal actions. 6º.- Finally, AFE, how could it be otherwise, can exercise as many actions as it deems appropriate, signaling that the exercise of these will not prevent the RFEF from complying with its obligations in order to inform to public opinion on the veracity of what happened in matters that affect them. “ The Spanish Football Federation has remitted a letter to the Association of Spanish Footballers where you remember that Interveners at the meeting of the coronavirus crisis monitoring committee were warned that it was being recorded. He also explains that not only representatives of the AFE, League and Federation participated in the telematic meeting. The letter is the response to AFE’s announcement of take legal action against the FEF for leaking the audio of the meeting.The letter acknowledges that audios were provided to prove that the version of what happened at the meeting corresponded to that offered by the FEF and accuses the AFE, and implicitly its president, of having defended a position “clearly contrary to the union interests of Spanish soccer players” and of having a “hidden agenda” for demanding that the deliberations be secret.The Federation note states the following“1º.- That the Commission, unlike what some have transmitted, it is not exclusively made up of AFE, LNFP and RFEF. On the contrary, as you are well aware, it is made up of representatives of the RFEF; President, Secretary General, representatives of different committees and departments, (President of the CTA referees, Medical Services, Futsal, F. Feminino, Amateur F, 2nd B and 3rd Division, Legal, Competitions, etc.), by representatives of the LNFP, the Union of Footballers AFE, the Union of Futsal Players AJFS, and the Union of Futsal Players AJFSF, clubs (Women’s Football and Futsal), without any of its members or participants acting in a private capacity or as legal advisers.2º.- That at the beginning of the first meeting, held on March 12, it was agreed, without opposition from any of the interveners, to record the conversations of the commission for the record.In any case, when the commission has met electronically, on the screens of each of the participants a red pilot appears at all times to inform that the recording is taking place of the entire meeting.last_img read more

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