How to harness the potential of Weibo, the most used travel platform for Chinese millennials

first_imgSimon Properties is a global operator of real estate and shopping centers with over 200 of them throughout the United States. The company has an official Weibo account that serves as an inspiration to potential visitors by highlighting shopping malls, outlets, brands and experiences. Imagine two 26-year-old Chinese women planning a trip to California. In addition to sightseeing, they are also hoping for shopping. The reservation is made 60 days in advance which gives them enough time to prepare and make a travel plan. Both women have been active on Weibo for the past six years and use the social platform to consume news, fashion trends, and interact with friends. Consumer steps This announcement from Simon Properties ’official Weibo account highlights the Desert Hills Premium Outlets located an hour’s drive from Los Angeles. The listed shopping center includes 180 designer stores like the ones listed in the announcement. Conclusion Unlike Instagram, where users follow hashtags, Weibo allows users to search for hashtags that are in trend as well as content created by the users themselves. For example, a search of the hashtag “#LosAngeles” will show what other Weibo users are doing in Los Angeles. This feature allows users to filter out irrelevant or uninteresting content. Weib’s ease of multimedia sharing, live streams and user communities make it a major travel planning tool. Although destination marketing organizations have long recognized Weibo’s power, many have struggled to understand its value and how it fits into China’s social media strategy. Destination profile In a recent survey, Chinese marketing agency Mailman X surveyed 100 Chinese millennials about online travel planning platform preferences. The answers were mostly based on the most famous online travel agencies in China, but still Weibo was mentioned the most times, reports Skift. Consumer understanding is paramount. How young Chinese travelers use Weibo to plan their trips and how destinations can take advantage of the platform’s capabilities, you can read below. The two women will explore the best places to buy famous brands in California. Through their online acquaintances, they will notice Simon Shopping Destinations, a place that is popular among Chinese tourists, and will follow the company’s official profile. Millennial traveler profilecenter_img Destination steps Simon Properties has eight malls and outlets located within a two-hour drive of Los Angeles. In terms of Weibo strategy, it is crucial to ensure that each post contains hashtags such as “#LosAngeles” or “#LA”. This means that the posts will appear on the Weibo user pages of Chinese travelers as they explore California. Source / photo: Shift; Weibo CHINESE TOURIST MARKET – LATEST INDICATORS AND TRENDS Simon Properties ’Weibo account is a powerful source where Chinese travelers can find out information about one of California’s most popular shopping mall chains. They will review content that has already been posted, see which brands are on offer, and check available locations. They want to ensure the best shopping experience, and that includes checking for upcoming discounts, as well as other shopping experiences and benefits. Any good social media strategy should deal with highlighting new activities, restaurants, hotels, parks. It is important to focus on what is new and provide passengers with valid reasons to spend as much time as possible at the destination. As Weibo evolved, so did the behavior of its users. Those seeking to advertise to Chinese tourists need to be visible in China’s digital space and understand how potential consumers use the platform to create relevant content. RELATED NEWS: The hashtag “#LosAngeles” has more than 90 million views and over 128 thousand discussions on the topic. Simon Properties’ goal is to touch this sphere of Weibo and become part of conversations.last_img read more

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Corey Seager still ‘searching’ for his post-surgery swing

first_imgSAN DIEGO — Corey Seager has not been himself this year. That much is obvious.Since he made his big league debut in September 2015, Seager’s offensive production has been remarkably steady. Before hip and elbow surgeries last year, he had only one calendar month during which he hit less than .250 — the last month of 2017 when he was dealing with elbow and back woes (that would keep him off the Dodgers’ roster for the NLCS against the Chicago Cubs).But he finished April this year batting .236 and will take a .223 average and .656 OPS into Sunday’s game with just three hits in his past 35 plate appearances and no home runs since April 12.“I’m searching a little bit. Trying to figure it out a little bit,” Seager acknowledged. “But not far. Just missing a few little things. “There’s a few things that are off, that I’m trying to work through, just trying to figure it out.”Dodgers manager Dave Roberts categorized Seager as a hitter who is “mechanics driven.” That it would take time for Seager to rediscover those mechanics after missing most of the 2018 season is not surprising.“I think that’s fair. Yeah, I do. I think that’s completely fair,” Roberts said. “You’re taking at-bats in spring training but there’s a different intensity. And with Corey, his body, the levers, the hips, the elbow — everything has changed with surgery. So now you’ve got the body composition, the timing, the mechanics all of that stuff — you look at the player and you just expect him to roll out big numbers. But it’s just not that easy.”Seager admitted early in the season that there were parts of his game-day routine that he had forgotten because he had been out for so long — “There are things in my routine where I say, “I can’t believe I forgot to do that,’” he said. But Seager is not willing to point to last season’s hip and elbow surgeries as the reason for his slow start.“I don’t want to blame it on that,” he said. How Dodgers pitcher Ross Stripling topped the baseball podcast empire Cody Bellinger homer gives Dodgers their first walkoff win of season Fire danger is on Dave Roberts’ mind as Dodgers head to San Francisco “You obviously knew you were going to need some ABs. The amount, I don’t know. There was always going to be an adjustment when you haven’t played in a long time. It’s been a really long time since you played every day, been a long time since you faced this kind of pitching. Yeah, you knew it was going to take some time.”Roberts knew too and said he would have predicted 100 to 150 plate appearances would be required before Seager felt like himself again at the plate. After Saturday’s 1-for-5 night, he has 139 plate appearances post-surgery.“You don’t want to be,” Seager said when asked if he was worried by his current slump. “That’s not how you’re wired. You’re wired to expect to fix it. It’s frustrating, yeah, but not worried.”POP OUTPlaying first base Friday night, Cody Bellinger made a diving attempt on Eric Hosmer’s fourth-inning single through the right side of the infield. Bellinger landed hard on his right shoulder and was in obvious pain for a few moments.Related Articlescenter_img After the game, Bellinger said his right shoulder “popped out.” After manipulating his right arm, the should popped back in. Bellinger said it has happened before including once last year. But Roberts kept him out of the lineup Saturday due to residual soreness from the injury.“He was a little disappointed he wasn’t in there tonight. But I think the best thing is to give him an extra day,” Roberts said.“It happened to him last year. As I recall, speaking with our trainers, it happened a few years ago. But this wasn’t as severe as last year and I really can’t recall if he missed time last year because of it. I do know he’s on this shoulder-strengthening program which if he hadn’t been on I’d hate to have seen what would have happened. But I like to think we have it under control.”ALSOLeft-hander Tony Cingrani has been assigned to Class-A Rancho Cucamonga on a rehab assignment. Cingrani has not pitched this season due to a recurring shoulder problem that flared up during spring training. The same issue sidelined him for most of the second half last season. Cingrani was scheduled to pitch in relief for the Quakes Saturday night. …Left-hander Caleb Ferguson threw on flat ground Saturday. Roberts said Ferguson will likely throw to hitters in a simulated-game setting Tuesday before the game at Dodger Stadium. Ferguson is on the Injured List with a minor oblique strain.UP NEXTDodgers (RHP Kenta Maeda, 3-2, 4.41 ERA) at Padres (LHP Nick Margevicius, 2-3, 3.23 ERA), 1:10 p.m., SportsNet LA (where available), AM 570 Dodgers’ Max Muncy trying to work his way out of slow start Newsroom GuidelinesNews TipsContact UsReport an Error Dodgers hit seven home runs, sweep Colorado Rockies last_img read more

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Delicious eats for your holiday celebrations

first_img Facebook Comments Related posts:Thanksgiving feasts, festivities abound in Costa Rica 2016 Delicious eats for your holiday celebrations Off the eaten path: La Deportiva Charlie’s Bar Off the eaten path: Aguila y Sol If you’ve got any room left in your belly after the delectabletamales most of us will eat this holiday season in Costa Rica, you might find yourself searching for the perfect Christmas Eve (or Day) feast – but what’s open, and what will strike the right festive note? Here are a few of our top picks for a special meal and activities to enjoy with your family.Barceló HotelThe Ánfora restaurant at the Barceló San José Palacio Hotel will offer a delicious and varied Christmas buffet. The appetizers include cucumber salad with yogurt and strawberries; purple cabbage escabeche with vinegar; grilled pineapple dip with almonds; grape salad with pecans and spinach; cabbage salad with crispy bacon; smoked salmon; potato salad with carrots, peas and tuna; queen salad with cheddar cheese; crab salad with avocado and starfruit infusion; sliced Serrano ham; and a varied cheese selection, and we’re only naming about a third of the options.The main courses include choices such as lobster bisque, a pumpkin and pejibaye cream, pork leg with beef gravy and plums, smoked turkey served with blueberrie,  roast chicken cooked a la naranja and marinated in garlic and star anise, trout fillet with almonds and secchi tomato, filet mignon cooked in wine with caramelized mushrooms and mint, and cheese-filled chicken breast with spinach and tomato cooked with a honey mustard sauce with dill, all with a variety of sides. Desserts include Catalan cream, a frozen mango shot with kiwi, a fruit cup covered with syrup, chocolate chip cookies, cheesecake, pistachio tiramisu, profiteroles and the traditional Christmas cake.The special menu is offered on Dec. 24 at the Restaurante Ánfora, San José Palacio, San José Costa Rica. Starting at $40 with tax included for adults and $20 with tax included for children. Reservations: 2220-2034 ext. 715. The restaurant Áncora at the Hotel Barceló San José will be offering a festive buffet. Courtesy of Barceló San JoséHotel Alta las PalomasYou’ll enjoy the famed Alta las Palomas view of Santa Ana while dining at the Restaurante La Luz. The menu includes appetizers such as a mixed lettuce, spinach and arugula salad served with caramelized seeds, black olives, dried tomatoes, avocado and fresh cheese with a balsamic reduction dressing, and a cream soup with the season’s vegetables and croutons. For the main course, choose between beef tenderloin filled with grapes served with shrimp and mixed nuts in a red wine sauce along with smashed potatoes and grilled vegetables, or sea bass cooked with a beurre blanc sauce served with mini roasted potatoes and grilled vegetables. To round off your meal, choose from two dessert options: soursop panna cotta or chocolate cake with red fruits. Served with a glass of red or white wine.The special menu is offered on Dec. 24 at the Restaurante la Luz, Alto de las Palomas, Santa Ana. 6 p.m. – 10 p.m. $50 plus 23% tax for adults and $25 plus 23% tax for children. Reservations: 2282-4160 or reservations@thealtahotel.com Enjoy a lovely Valentine’s Day dinner with your loved one at Hotel Alta in Santa Ana. (Via Hotel Alta’s Facebook)Sheraton HotelEnjoy time with family and friends while eating a full Christmas meal at the Sheraton Hotel in Escazú, near Multiplaza Escazú. The feast will be held at the Ivory Garden restaurant.The special feast is offered on Dec. 24 at the Ivory Garden restaurant, Escazú, San José. 7 p.m. – 10:30 p.m. $49 with taxes included for adults and $25 with taxes included for children 6 to 12 years old. Children under 6 eat for free. Reservations: 4055 0505 or eventos@sheratoncr.com last_img read more

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A More Mindful Week Understanding Self and Others

first_imgby, NamarahTweet5Share9ShareEmail14 SharesHere’s a thought: Elders want to be seen as people.Don’t we all want to be known this way? As a young African American adult I can identify with this viscerally. It’s sad how desensitized I am from the quickly averted glances, the compliments on how surprisingly “articulate” I am, or even the go-to expert on black culture. Our society programs seamlessly the realm of otherness into our vernacular, lifestyle, and attitudes. In this category of otherness we distance ourselves from the humane and are more willing to pass judgements on identity, ability or personhood.“Most people are not able to look on each other as human beings, and in spite of everything, to treat each other that way. Until this happens, freedom is only an empty word.”  – James Baldwin, The Price of the TicketFirst, I encourage you all to read Baldwin’s writings – when you do, you will understand how much LIFE is just in his work… ugh (Okay, I’ll calm down now). Second, the universal truth shouts to us that fair treatment to some is not equality, equity or freedom. We hurt ourselves and damage our humanity by doing anything less than the standard of care we require for our own. When we commit crimes against the human soul; Black, Elder, LGBTQ, and all, how can you expect there to be positive change?The same way we are all human – despite our life experiences, gender, or sexuality – we all grow and age. Would YOU want to live in a nursing home? Would YOU want to be seen as disabled? Would YOU want to be seen as them, or a resident, or anything less than who you are? People… When did we become so unloving?It’s not an unfair question – we are so consumed with fortifying our comfortable realities rather than breaking down walls. We expect others to agree with our ideals without conceding that we must first hear and accept theirs. So I ask…  WHEN will we stop? I will.I choose to look you in the eye and smile.I will listen.I will hear.It is a daily action we must choose to be mindful of. Unfortunately, many of us fall into the practice of selfish living – I include myself! It’s almost second nature, but the beauty in being human is that we do not have to continue to live in such a way. Let’s try to be more mindful this week… Just take that step – I’m sure you’ll like the way it feels.Related PostsThe Fixes for AgeismAge discrimination affects our country’s business, economy, values, and human dignity. It’s time we transform our perceptions of aging, from dependency and weakness to one of proficiency and resourcefulness.What do you mean by “old”?Agism cuts both ways, discriminating against both the so-called ‘young’ and ‘old,’ and turns these two seemingly innocuous words into pejoratives. When ‘young’ and ‘old’ are used colloquially rather than as they were intended (as comparative markers of time) they become profane.About that OTHER WordI want to talk about another word that is used to demean and diminish older people. This time Kavan’s the one getting in dustups, with no less than Oprah and AARP.Tweet5Share9ShareEmail14 SharesTags: culture change generationslast_img read more

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