How to harness the potential of Weibo, the most used travel platform for Chinese millennials

first_imgSimon Properties is a global operator of real estate and shopping centers with over 200 of them throughout the United States. The company has an official Weibo account that serves as an inspiration to potential visitors by highlighting shopping malls, outlets, brands and experiences. Imagine two 26-year-old Chinese women planning a trip to California. In addition to sightseeing, they are also hoping for shopping. The reservation is made 60 days in advance which gives them enough time to prepare and make a travel plan. Both women have been active on Weibo for the past six years and use the social platform to consume news, fashion trends, and interact with friends. Consumer steps This announcement from Simon Properties ’official Weibo account highlights the Desert Hills Premium Outlets located an hour’s drive from Los Angeles. The listed shopping center includes 180 designer stores like the ones listed in the announcement. Conclusion Unlike Instagram, where users follow hashtags, Weibo allows users to search for hashtags that are in trend as well as content created by the users themselves. For example, a search of the hashtag “#LosAngeles” will show what other Weibo users are doing in Los Angeles. This feature allows users to filter out irrelevant or uninteresting content. Weib’s ease of multimedia sharing, live streams and user communities make it a major travel planning tool. Although destination marketing organizations have long recognized Weibo’s power, many have struggled to understand its value and how it fits into China’s social media strategy. Destination profile In a recent survey, Chinese marketing agency Mailman X surveyed 100 Chinese millennials about online travel planning platform preferences. The answers were mostly based on the most famous online travel agencies in China, but still Weibo was mentioned the most times, reports Skift. Consumer understanding is paramount. How young Chinese travelers use Weibo to plan their trips and how destinations can take advantage of the platform’s capabilities, you can read below. The two women will explore the best places to buy famous brands in California. Through their online acquaintances, they will notice Simon Shopping Destinations, a place that is popular among Chinese tourists, and will follow the company’s official profile. Millennial traveler profilecenter_img Destination steps Simon Properties has eight malls and outlets located within a two-hour drive of Los Angeles. In terms of Weibo strategy, it is crucial to ensure that each post contains hashtags such as “#LosAngeles” or “#LA”. This means that the posts will appear on the Weibo user pages of Chinese travelers as they explore California. Source / photo: Shift; Weibo CHINESE TOURIST MARKET – LATEST INDICATORS AND TRENDS Simon Properties ’Weibo account is a powerful source where Chinese travelers can find out information about one of California’s most popular shopping mall chains. They will review content that has already been posted, see which brands are on offer, and check available locations. They want to ensure the best shopping experience, and that includes checking for upcoming discounts, as well as other shopping experiences and benefits. Any good social media strategy should deal with highlighting new activities, restaurants, hotels, parks. It is important to focus on what is new and provide passengers with valid reasons to spend as much time as possible at the destination. As Weibo evolved, so did the behavior of its users. Those seeking to advertise to Chinese tourists need to be visible in China’s digital space and understand how potential consumers use the platform to create relevant content. RELATED NEWS: The hashtag “#LosAngeles” has more than 90 million views and over 128 thousand discussions on the topic. Simon Properties’ goal is to touch this sphere of Weibo and become part of conversations.last_img read more

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West Ham fans back crest change

first_img “West Ham United are pleased to report that an independent supporter poll, conducted by SMG YouGov, shows that fans have voted in favour of adopting the Club’s updated crest design,” the club announced on their website. “Of the two supporter polls, SMG YouGov reported that 77 per cent of fans were supportive of evolving the Club’s crest. The Club therefore had a clear mandate for change. When presented with the new crest’s design, 72 per cent of West Ham fans who support change, also voted to adopt the new crest design. “SMG YouGov’s report confirmed that the second stage of the process attracted new respondents and new opinions, while the results showed that an overall 56 per cent majority of fans voted ‘yes’, in clear support of adopting the new crest. “The primary, full-colour flat and mono executions…will be the most widely used and will grace the playing shirt from 2016. We are also pleased to report that the popular blue shield with claret hammers will be adopted as a secondary colour-way.” The new crest is another step away from tradition for the east London club who will leave the Boleyn Ground, their home for the last 110 years, to take up anchor residency of the Olympic Stadium in Stratford. Co-chairmen David Sullivan and David Gold issued a statement thanking supporters for their input, which read: “As a board, we always put the fans’ feelings at the heart of our decision making. This is an emotive issue and we have said from the outset that if supporters did not vote for this crest then there would be no change. “From all the emails and tweets we have seen, there are clearly thousands of different opinions out there. But ultimately, the fans have spoken. We are pleased to have found a route that has been endorsed by the majority of fans so we now plan to follow that guidance.” Meanwhile vice-chairman Karren Brady, who played a major part in securing the Olympic Stadium move, believes the tie-in with a new crest is crucial to develop the club. Press Association West Ham will sport a newly-designed crest when they move to the Olympic Stadium from the start of the 2016-17 season. “Our priority now is to continue to work with supporters to ensure that when we make our momentous move in 2016, the Olympic Stadium looks and feels like home. “This has always been and remains a guiding principle for the board in the lead up to the move. Millions of pounds are being invested to make sure the stadium exceeds fans’ expectations come the first game of the 2016-17 season. “The approval of the new crest is a significant step forward in this process and I would like to reiterate my thanks to the thousands of supporters who played their part in helping to devise what will be the 16th crest in our 119-year history.” The Hammers conducted a number of online polls amongst supporters to garner opinions on a modern, simplistic design to coincide with the move away from Upton Park in two years’ time – with a slight majority voting in favour of the change. The new crest sees the castle removed from the current design, with ‘London’ added in an attempt to attract a wider market as the club made a number of small alterations following feedback from fans. last_img read more

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MLBPA monitoring Blue Jays, Vladimir Guerrero Jr. and ‘service-time manipulation’

first_imgAs Vladimir Guerrero Jr. remains in the minors to start the 2019 season, the Major League Baseball Players Association wants to make sure the Blue Jays aren’t manipulating the young slugger’s service time.Despite slashing .381/.437/.636 with 20 home runs in the minors, Guerrero didn’t get a September call-up, which caught the attention of the players’ association. Keeping Guerrero in the minors delays his accumulation of service time at the MLB level, which would delay his elgibility for free agency in a few years.The MLBPA will continue to monitor how Blue Jays’ management handles Guerrero’s delayed promotion to the big leagues. Tony Clark, the executive director of the players’ union, is scheduled to visit Blue Jays’ spring training camp at some point in March. He has stated in recent weeks that the service-time manipulation is “getting in the way of our game.” MLB hot stove: Blue Jays sign pitcher Clay Buchholz “It’s something we are following and it’s going to be an issue,” an anonymous players association source told The Toronto Sun on Thursday. “Service-time manipulation has been a prominent theme that the players association has emphasized in its talks with Major League Baseball.“It’s fair to say it has been a prominent issue raised by the players association.” Related News Jays general manager Ross Atkins addressed Guerrero’s future earlier this week on MLB Network Radio, saying he doesn’t believe the Dominican-raised phenom is ready to be promoted yet.“Our vision is it really comes down to development, so I just don’t see him as a major league player, right? He’s 19,” Atkins said.“We’re just trying to maximize and do everything that we can to do what’s best for him,” he continued. “We genuinely feel it would be a disservice to the organization and to Vladdy if we weren’t thinking about it that way, to maximize his full potential.”last_img read more

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MLB trade rumors: Mets may want Andrew Benintendi from Red Sox for Edwin Diaz

first_img“There’s a lot of stuff going on,” Red Sox manager Alex Cora said about the trade deadline, via the Boston Globe. “Let’s see what happens. … every team is looking to improve. … Teams are going to make trades. We just have to be patient and see what happens.”The Red Sox acquired starter Andrew Cashner from the Orioles earlier this month. MLB trade rumors: Dodgers ‘still in play’ to land Mets’ Edwin Diaz The Mets appear to have set a high asking price for Edwin Diaz.New York may want outfielder Andrew Benintendi from the Red Sox in exchange for the 25-year-old right-hander, ESPN’s Buster Olney reported Tuesday during an appearance on “Get Up!” MLB trade rumors: Padres’ offer for Noah Syndergaard includes multiple major-league players Olney added (via NBC Sports Boston):“I think the Red Sox, knowing the Mets are looking to add players who can help them in 2020, they may have to make a decision: Do we give up Andrew Benintendi, who is a true centerfielder, in a deal for Edwin Diaz? It’d be fascinating to see if the Mets were to get Benintendi and if the Red Sox can get Diaz.”But, a deal between the two teams is unlikely, according to multiple reports, including The Athletic. Related News Sources echo what @alexspeier reported earlier: #Mets ’ Díaz unlikely for #RedSox . Team focused on lesser names in quest for bullpen help.— Ken Rosenthal (@Ken_Rosenthal) July 30, 2019The Mets acquired Diaz, along with Robinson Cano, in exchange for two top prospects — Jarred Kelenic and Justin Dunn — and other pieces in the offseason. Diaz, however, has struggled with New York so far and holds a 1-6 record with a 4.95 ERA in 44 appearances.“When I was in the minors back in Seattle, I would always come up in rumors that they were going to trade me,” Diaz recently told reporters, via MLB.com. “But now, I’m just calm with whatever happens, happens.”Diaz was an All-Star with the Mariners in 2018 when he finished with a 1.96 ERA and recorded 57 saves.The Red Sox, meanwhile, entered play Tuesday nine games back of the Yankees in the American League East and one game out of the second wild-card spot. MLB trade rumors: Are the Astros targeting Mets starter Zack Wheeler?last_img read more

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