How to harness the potential of Weibo, the most used travel platform for Chinese millennials

first_imgSimon Properties is a global operator of real estate and shopping centers with over 200 of them throughout the United States. The company has an official Weibo account that serves as an inspiration to potential visitors by highlighting shopping malls, outlets, brands and experiences. Imagine two 26-year-old Chinese women planning a trip to California. In addition to sightseeing, they are also hoping for shopping. The reservation is made 60 days in advance which gives them enough time to prepare and make a travel plan. Both women have been active on Weibo for the past six years and use the social platform to consume news, fashion trends, and interact with friends. Consumer steps This announcement from Simon Properties ’official Weibo account highlights the Desert Hills Premium Outlets located an hour’s drive from Los Angeles. The listed shopping center includes 180 designer stores like the ones listed in the announcement. Conclusion Unlike Instagram, where users follow hashtags, Weibo allows users to search for hashtags that are in trend as well as content created by the users themselves. For example, a search of the hashtag “#LosAngeles” will show what other Weibo users are doing in Los Angeles. This feature allows users to filter out irrelevant or uninteresting content. Weib’s ease of multimedia sharing, live streams and user communities make it a major travel planning tool. Although destination marketing organizations have long recognized Weibo’s power, many have struggled to understand its value and how it fits into China’s social media strategy. Destination profile In a recent survey, Chinese marketing agency Mailman X surveyed 100 Chinese millennials about online travel planning platform preferences. The answers were mostly based on the most famous online travel agencies in China, but still Weibo was mentioned the most times, reports Skift. Consumer understanding is paramount. How young Chinese travelers use Weibo to plan their trips and how destinations can take advantage of the platform’s capabilities, you can read below. The two women will explore the best places to buy famous brands in California. Through their online acquaintances, they will notice Simon Shopping Destinations, a place that is popular among Chinese tourists, and will follow the company’s official profile. Millennial traveler profilecenter_img Destination steps Simon Properties has eight malls and outlets located within a two-hour drive of Los Angeles. In terms of Weibo strategy, it is crucial to ensure that each post contains hashtags such as “#LosAngeles” or “#LA”. This means that the posts will appear on the Weibo user pages of Chinese travelers as they explore California. Source / photo: Shift; Weibo CHINESE TOURIST MARKET – LATEST INDICATORS AND TRENDS Simon Properties ’Weibo account is a powerful source where Chinese travelers can find out information about one of California’s most popular shopping mall chains. They will review content that has already been posted, see which brands are on offer, and check available locations. They want to ensure the best shopping experience, and that includes checking for upcoming discounts, as well as other shopping experiences and benefits. Any good social media strategy should deal with highlighting new activities, restaurants, hotels, parks. It is important to focus on what is new and provide passengers with valid reasons to spend as much time as possible at the destination. As Weibo evolved, so did the behavior of its users. Those seeking to advertise to Chinese tourists need to be visible in China’s digital space and understand how potential consumers use the platform to create relevant content. RELATED NEWS: The hashtag “#LosAngeles” has more than 90 million views and over 128 thousand discussions on the topic. Simon Properties’ goal is to touch this sphere of Weibo and become part of conversations.last_img read more

Continue reading

READ ALL ABOUT IT AT EASONS THIS WEEKEND

first_imgIf you are amongst the many Donegal people who feel they don’t do enough reading with their children, then this is your chance.Easons in Letterkenny will host a ‘Get Into Reading’ session at their shop in the Courtyard Shopping Centre on Saturday morning at 11am.The very relaxed setting will simply allow children to come along and listen to a story being told. The aim of the ‘Get Into Reading’ sessions is to allow children to see how much fun reading can be.The book which will be read during this session is the brilliant Lost and Found by Oliver Jeffers.And just to get children into the mood, there will be balloons and treats given out!The overall ‘Get Into Reading’ campaign is in response to eye-opening results from a major survey on the nation’s reading habits. Easons are aiming to both promote reading to young children and encourage adults to reappraise their love of reading.To achieve this, they’re focusing on two central initiatives:1. Online Pledge FormThey’re asking everybody who believes in this cause to pledge their support online at www.easons.com/getintoreading. For every thousand names pledged, they’ll give an exclusive hamper of Eason Story Time books to a primary school chosen by a pledger! Plus – everyone who pledges can enter a weekly draw for a €500 Eason gift voucher.2. Eason Story Time Each Saturday at 11am in every Eason store in the country, they’ll read a specially selected children’s book to children and adults alike, so thousands of people can enjoy the same book at the same time in over 60 different locations!And this week Easons in Letterkenny will take centre stage with Lost and Found.So what is Lost and Found about? What is a boy to do when a lost penguin shows up at his door? Find out where it comes from, of course, and return it. But the journey to the South Pole is long and difficult in the boy’s rowboat. There are storms to brave and deep, dark nights.To pass the time, the boy tells the penguin stories. Finally, they arrive. Yet instead of being happy, both are sad. That’s when the boy realizes: The penguin hadn’t been lost, it had merely been lonely!Among the most striking results from the survey carried out by Amarach*, commissioned by Eason in December 2011, were the following: Almost one in five (18%) Irish parents of children under the age of 8 never read to their children.Over two-thirds (68%) of Irish people believe that a favourite book can tell a lot about someone’s personality and a similar proportion (69%) perceive a well-read person to be intelligent.One-third (32%) cite time pressures as the main preventative to reading more to their child and 40% have given this as an excuse in telling a child that they cannot read to them.Four-in-five (84%) Irish people were encouraged to read by their parents and almost 7-in-10 members of the Irish public (69%) were read to as a child.A quarter of the Irish public reads for five or more hours each week and those who were read to as a child are 30% more likely to spend 5 or more hours a week reading than those who were not read to as a child.The internet outranks books in a preference to what to do with their spare time (43% read books, 52% surf the internet).A quarter of the Irish public reads for five or more hours each week and those who were read to as a child are 30% more likely to spend 5 or more hours a week reading than those who were not read to as a child.(All results from this survey commissioned by Eason reflect a recent OECD** report into the role of parents in a child’s education using the results of a survey of 28million 15 year olds through 74 countries. Among the many results that make up the report, it was clear that the regular reading to young children benefited their development.)How Can You Get Into Reading?Pledge your support; tell your friends; spread the word; attend Story Time in your local Eason store; read some books; read to a child; get a child to read to you; encourage your friends and family to read more often; take time to read; make time to read; get lost in a book, find your way back out and get lost in another… there are tons of ways to Get Into Reading.READ ALL ABOUT IT AT EASONS THIS WEEKEND was last modified: August 16th, 2012 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Continue reading