Leslie Sedibe will feature on the next instalment of Brand South Africa’s Play Your Part TV series, to air on Sunday 24 August on SABC2 at 9pm Proudly South African launched the Ubuntu Schools Campaign against sexual violence and bullying in schools in 2012. If anything, the campaign has shown a pressing need for guidance, mentorship, vision, discipline and encouragement in schools. (Image: Proudly South African)• Leslie SedibeCEOProudly South African+27 11 327 firstname.lastname@example.orgMelissa Jane CookSocial cohesion will only come on the back of economic success, says Leslie Sedibe, the chief executive of Proudly South African. The country faces massive challenges of unemployment, poverty and growing inequalities, he points out. The simplest solution is to buy local as this will grow the economy and increase jobs.Sedibe is an advocate, and holds a BA, LLB and LLM (Tax) from Wits University. Before joining Proudly South African, he was heavily involved in the football World Cup in South Africa in 2010. He was the head of legal of the 2010 FIFA World Cup Local Organising Committee; during the championship he was the chief executive of the South African Football Association (Safa), and chairperson of the National Rights Protection Programme.In addition, he was on the boards of Safa and the Local Organising Committee. Other boards on which Sedibe has served include EMI and the SABC. He was the deputy chairman of the Film and Publication Board and chaired the board of the Recording Industry of South Africa and the South African Music Awards, or Samas. Added to his business acumen, he is a passionate activist and introduced the Ubuntu Schools Campaign against sexual violence and bullying in schools.Proudly South AfricanThis project is about national identity and the need to encourage people to buy South African goods, Sedibe says. “This job’s not just about patriotism; it’s about investing in the country, about job creation.” Buying local will boost the economy and, in turn, job creation.Sedibe’s main task is to ensure that South Africans are proud of that which makes this country great. If it were up to him, he would introduce a rule that compelled South Africans to buy local every time they shopped, particularly for clothing. He laments that thousands of people lost their jobs in the textile industry partly because a number of South Africans chose to buy imported designer labels. But he believes the campaigns he leads at Proudly South African will go a long way in educating South Africans about the importance of choosing locally produced goods and services.His first task at Proudly South African was to reposition the brand and ensure that more South Africans understood its ethos. To achieve this, he set himself four goals: to ensure more South Africans buy local; to ensure the country produces quality products; to campaign for fair labour standards; and to protect the environment.Lesley Sedibe reminds South Africans to embrace Brand SANeed for jobsFirst conceived at the Presidential Job Summit in 1998, the Proudly South African campaign was born out of a socio-economic need to create jobs, under the leadership of Nelson Mandela. Mandela was the president of the country at the time. Through the National Economic Development and Labour Council (Nedlac), the campaign was launched in 2001 and supported by the government, organised business and labour. It promotes national pride, patriotism and social cohesion.“I think that South Africa needs more and more people to dedicate themselves and their lives to better position South Africa. One of the things that really strongly influences me is what Madiba spoke about in parliament after 10 years of democracy. He said his wish for South Africa was that South Africans should never give up on the belief in goodness,” Sedibe says.Under his leadership, Proudly South African has been vigorous in its “buy local” campaign and many seem to be heeding the call. The campaign seeks to promote South African companies, products and services which are actively helping to create jobs and economic growth.“What we really need as South Africans [is] to speak well and positively about our country. There’s a very good reason for that. I think we need to be very careful as South Africans about what we say about our country because you could be the only person that the world will interact with to know South Africa. If you say negative things about South Africa then people will have a negative view [of] South Africa.”Sedibe is adamant South Africans will never see the value of a South African product unless they have pride in who they are and their creativity.Ubuntu Schools CampaignProudly South African launched the Ubuntu Schools Campaign against sexual violence and bullying in schools in 2012. If anything, the campaign has shown a pressing need for guidance, mentorship, vision, discipline and encouragement in schools. “The Ubuntu Schools Campaign is a direct response to the level of violence that happens in our schools and communities, particularly issues around sexual violence and bullying within schools. There are issues that the Ubuntu Schools Campaign seeks to address.”The aim of the project is to drive home the message to the youth that abuse and violence are not acceptable, he explains. “We owe it to the generations who went before us to make this country a better place for all who live in it. And we certainly owe it to the generations of South Africans to come. We owe it to ourselves and our fellow countrymen and countrywomen to live out the principles of ubuntu. We need to get back to basics and learn, teach and practise humanity, respect, humility, kindness, love and self-control.”
Check out these quick videos on building your creative business in the fast changing digital frontier.Even though many business tips may ‘fit into a soundbite’ these ideas, insights and inspiration might contain a golden nugget that transforms the rest of your career. Check out these three resources for many great pieces of advice…#1. Eat Big Fish – Advice CollectionEat Big Fish is a challenger brand consultancy with a great website with a ton of ”3 pieces of advice” videos from marketing, brand, creative and business experts who pack a lifetime of learning into a short space.In this 1 minute video Porter Gale, former VP of marketing at Virgin America and a marketing expert with over 2 decades worth of experience in branding, advertising and social media, packs 3 great pieces of advice on transparency, mobile and social media into just 60 seconds. “96% of millienials are on social media…how’s that going to impact your brand or service?” This 30 second gem from challenger Jeans brand – Huit Denim – encapsulates the fundamentals for any successful would-be entrepreneur.#2. Seth Godin – Guru of GurusSeth Godin is a social media ‘guru’ (in the nicest possible way) whose website is chock full of great free stuff as well as daily thoughts on how to create more, do better and get recognized Time reading or watching Seth is always time well spent. This classic and hugely entertaining TED talk from Seth will get you hooked on what he has to say.#3. A piece of advice on how to make the most of social media.Warren Cass lays out his top tips for anyone entering into the social media frenzy. Check out this simple, but foundational, wisdom on how and why you need to be making the most of Twitter, Linked In, Facebook and the rest.
Get the Free eBook! Want to master cold calling? Download my free eBook! Many would have you believe that cold calling is dead, but the successful have no fear of the phone; they use it to outproduce their competitors. Download Now What level are most of your client relationships now?What can you do to move these relationships to a healthier place?Whose help do you need?How many of your prospects look like Level 4 candidates to you now? Ever wonder what you get in my Sunday newsletter? Here is an example.I’ve been looking at all kinds of different client relationships. I’ve dropped them into four categories as a way to make it easy to explore what you need to do to improve those relationships—for you and for your clients. As we walk through them here, take a few notes on where your clients fall.Category 1: Not good for you, Not good for your client. These relationships are not good for you or your client. If there is no way to create a healthy, value-creating relationship with a prospective client, then any category 1 deal is only going to cost both of you time and energy.But that’s not where most of these relationships come from. Most of the relationships start out at some higher level and decline to reach this category over time, normally when both parties have become complacent.What are you doing to prevent your relationships from slipping to this level?Category 2: Not good for you, Good for your client. This is where most weak salespeople and weak sales organizations live. They take deals where they can’t command the price they need to deliver, and so always deal with customers who are getting the better end of the deal. These are not relationships of peers, these are subservient relationships. These relationships make you resentful, and in the end, you probably underserve your client and make them resentful.How do you move these relationships to a better level?Category 3: Good for you, Not good for your client. These are not deals where you do good work. These are deals where you do well and your client or customers don’t do well. That is never good.When you create value, you are entitled to capture some part of the value that you create. When you create massive value, you can capture massive value. These are relationships that are all value capture. Ultimately, these will destroy your relationships, your reputation, and your revenue.What do you need to do now to create the value that entitles you to what you are capturing?Category 4: Excellent for you, Excellent for your client. This is the sweet spot. These are the relationships you need to grow and sustain a business. This is where you build customers for life. You create massive value. You capture massive value. You bring growth initiatives to your clients. They challenge you to grow with them.You have to create these relationships by calling on the clients for whom you can create massive value. You have to discover the people within those companies who are mature enough as business people to seek category 4 relationships. You have to develop the initiatives that deliver, and you have to accept the challenge to grow yourself.
The Supreme Court on Thursday asked the Goa government and mining companies to respond on a petition seeking to lower the cap on extraction of mineral ores in the State from the current 20 MTPA to a final 12 MTPA.The apex court asked the State and the companies to file their responses to a petition filed by NGO Goa Foundation, represented by advocates Prashant Bhushan and Pranav Sachdeva, for reducing the interim cap of 20 MTPA.The petition also said the State and its citizens even runs the danger of increased pollution as the The Expert Committee on the CAP (ECOC) has recommended in its final report for an enhanced extraction of mineral ores from 20 million tonnes to 30 million tonnes.“Interim cap on extraction of mineral ores from Goa, recommended by the ECOC, was fixed in a vacuum, when mining had been suspended for several years. It was not fixed after confronting actual mining operations, when started, and their impact on people and environment,” the petition said.The petition said the present cap is subject to review as it is clear that “even 20 MT mineral extraction is deleterious to public health and environment”. The petition said the State does not have the infrastructure to handle such levels of extraction.It said the court should consider reducing the cap on mining in Goa to 5 MTPA.“At that level, mining could be conducted without damage to the environment, since it would be easier to monitor the activity and stop it immediately, if violations were observed,” the petition said.It said that though the mining industry was found to have damaged the environment of Goa in substantial, irreversible manner, as recorded in the reports of the Justice M.B. Shah Commission and the Central Empowered Committee, no rehabilitation of the damaged environment has even commenced despite mining having resumed, albeit on smaller scale, for the past two years.“In the current situation there is demonstrated proof that the mining industry is completely incapable and uninterested in balancing its interests with those of the environment and the villagers affected by their activities,” the petition said.A hearing has been scheduled in the matter for November 29.