Simon Properties is a global operator of real estate and shopping centers with over 200 of them throughout the United States. The company has an official Weibo account that serves as an inspiration to potential visitors by highlighting shopping malls, outlets, brands and experiences. Imagine two 26-year-old Chinese women planning a trip to California. In addition to sightseeing, they are also hoping for shopping. The reservation is made 60 days in advance which gives them enough time to prepare and make a travel plan. Both women have been active on Weibo for the past six years and use the social platform to consume news, fashion trends, and interact with friends. Consumer steps This announcement from Simon Properties ’official Weibo account highlights the Desert Hills Premium Outlets located an hour’s drive from Los Angeles. The listed shopping center includes 180 designer stores like the ones listed in the announcement. Conclusion Unlike Instagram, where users follow hashtags, Weibo allows users to search for hashtags that are in trend as well as content created by the users themselves. For example, a search of the hashtag “#LosAngeles” will show what other Weibo users are doing in Los Angeles. This feature allows users to filter out irrelevant or uninteresting content. Weib’s ease of multimedia sharing, live streams and user communities make it a major travel planning tool. Although destination marketing organizations have long recognized Weibo’s power, many have struggled to understand its value and how it fits into China’s social media strategy. Destination profile In a recent survey, Chinese marketing agency Mailman X surveyed 100 Chinese millennials about online travel planning platform preferences. The answers were mostly based on the most famous online travel agencies in China, but still Weibo was mentioned the most times, reports Skift. Consumer understanding is paramount. How young Chinese travelers use Weibo to plan their trips and how destinations can take advantage of the platform’s capabilities, you can read below. The two women will explore the best places to buy famous brands in California. Through their online acquaintances, they will notice Simon Shopping Destinations, a place that is popular among Chinese tourists, and will follow the company’s official profile. Millennial traveler profile Destination steps Simon Properties has eight malls and outlets located within a two-hour drive of Los Angeles. In terms of Weibo strategy, it is crucial to ensure that each post contains hashtags such as “#LosAngeles” or “#LA”. This means that the posts will appear on the Weibo user pages of Chinese travelers as they explore California. Source / photo: Shift; Weibo CHINESE TOURIST MARKET – LATEST INDICATORS AND TRENDS Simon Properties ’Weibo account is a powerful source where Chinese travelers can find out information about one of California’s most popular shopping mall chains. They will review content that has already been posted, see which brands are on offer, and check available locations. They want to ensure the best shopping experience, and that includes checking for upcoming discounts, as well as other shopping experiences and benefits. Any good social media strategy should deal with highlighting new activities, restaurants, hotels, parks. It is important to focus on what is new and provide passengers with valid reasons to spend as much time as possible at the destination. As Weibo evolved, so did the behavior of its users. Those seeking to advertise to Chinese tourists need to be visible in China’s digital space and understand how potential consumers use the platform to create relevant content. RELATED NEWS: The hashtag “#LosAngeles” has more than 90 million views and over 128 thousand discussions on the topic. Simon Properties’ goal is to touch this sphere of Weibo and become part of conversations.
Press Association According to the website of local newspaper Le Tarn Libre, Roche cited being “homesick and the difficulties in adapting due to the language barrier” as cause for her decision to leave. She left behind family and boyfriend Dean Zambra, a Bray Wanderers midfielder, to strike out on her own in the professional French league. Roche will learn on Monday at the FIFA Ballon d’Or ceremony in Zurich whether she lands the prize for the world’s best goal in the qualifying period which ran from October 3 2013 to September 26 2014. Her spectacular turn and volley for Peamount United against Wexford Youths Women on October 13, 2013 was witnessed by just 95 fans but has since been seen by over six million YouTube viewers. World Cup goals from James Rodriguez and Robin van Persie present the competition for Roche. Albi team manager David Welferinger told the French newspaper: “This departure is linked to what is happening to her at the moment. “She has been in high demand in recent weeks. “I understand her decision even if it’s sad.” FIFA Puskas Award contender Stephanie Roche is to leave her French club after a six-month spell. The 25-year-old Republic of Ireland women’s international joined southern side ASPTT Albi, newly promoted to the French top flight, last summer. However as a non-French speaker Roche recently admitted it was proving tough to settle in her adopted home town.