How to harness the potential of Weibo, the most used travel platform for Chinese millennials

first_imgSimon Properties is a global operator of real estate and shopping centers with over 200 of them throughout the United States. The company has an official Weibo account that serves as an inspiration to potential visitors by highlighting shopping malls, outlets, brands and experiences. Imagine two 26-year-old Chinese women planning a trip to California. In addition to sightseeing, they are also hoping for shopping. The reservation is made 60 days in advance which gives them enough time to prepare and make a travel plan. Both women have been active on Weibo for the past six years and use the social platform to consume news, fashion trends, and interact with friends. Consumer steps This announcement from Simon Properties ’official Weibo account highlights the Desert Hills Premium Outlets located an hour’s drive from Los Angeles. The listed shopping center includes 180 designer stores like the ones listed in the announcement. Conclusion Unlike Instagram, where users follow hashtags, Weibo allows users to search for hashtags that are in trend as well as content created by the users themselves. For example, a search of the hashtag “#LosAngeles” will show what other Weibo users are doing in Los Angeles. This feature allows users to filter out irrelevant or uninteresting content. Weib’s ease of multimedia sharing, live streams and user communities make it a major travel planning tool. Although destination marketing organizations have long recognized Weibo’s power, many have struggled to understand its value and how it fits into China’s social media strategy. Destination profile In a recent survey, Chinese marketing agency Mailman X surveyed 100 Chinese millennials about online travel planning platform preferences. The answers were mostly based on the most famous online travel agencies in China, but still Weibo was mentioned the most times, reports Skift. Consumer understanding is paramount. How young Chinese travelers use Weibo to plan their trips and how destinations can take advantage of the platform’s capabilities, you can read below. The two women will explore the best places to buy famous brands in California. Through their online acquaintances, they will notice Simon Shopping Destinations, a place that is popular among Chinese tourists, and will follow the company’s official profile. Millennial traveler profilecenter_img Destination steps Simon Properties has eight malls and outlets located within a two-hour drive of Los Angeles. In terms of Weibo strategy, it is crucial to ensure that each post contains hashtags such as “#LosAngeles” or “#LA”. This means that the posts will appear on the Weibo user pages of Chinese travelers as they explore California. Source / photo: Shift; Weibo CHINESE TOURIST MARKET – LATEST INDICATORS AND TRENDS Simon Properties ’Weibo account is a powerful source where Chinese travelers can find out information about one of California’s most popular shopping mall chains. They will review content that has already been posted, see which brands are on offer, and check available locations. They want to ensure the best shopping experience, and that includes checking for upcoming discounts, as well as other shopping experiences and benefits. Any good social media strategy should deal with highlighting new activities, restaurants, hotels, parks. It is important to focus on what is new and provide passengers with valid reasons to spend as much time as possible at the destination. As Weibo evolved, so did the behavior of its users. Those seeking to advertise to Chinese tourists need to be visible in China’s digital space and understand how potential consumers use the platform to create relevant content. RELATED NEWS: The hashtag “#LosAngeles” has more than 90 million views and over 128 thousand discussions on the topic. Simon Properties’ goal is to touch this sphere of Weibo and become part of conversations.last_img read more

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Cesc Fabregas snubs Pep Guardiola as he names Arsene Wenger and Jose Mourinho as best coaches he’s worked with

first_imgCesc Fabregas has played under some of the best managers in history (Picture: Getty)Cesc Fabregas has delivered a snub to former Barcelona boss Pep Guardiola after naming Arsene Wenger and Jose Mourinho as the two best managers that he’s worked with in his career.The Spaniard left Barcelona for Arsenal as a 16-year-old but he returned to the Camp Nou in 2011 for a fee of around £35m. Guardiola handed Fabregas his old no.4 shirt and often played the midfielder in a false-nine position as Barcelona romped to the title in the 2011/12 campaign. It was arguably Lionel Messi’s finest season in his career and much of that was down to the chemistry the Argentine had with Fabregas.ADVERTISEMENT Cesc Fabregas snubs Pep Guardiola as he names Arsene Wenger and Jose Mourinho as best coaches he’s worked with Advertisement Comment Metro Sport ReporterWednesday 1 Apr 2020 4:35 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link745Shares Fabregas spent three years back at Barcelona (Picture: Getty)However, Fabregas left after a mixed three years in Barcelona to join Jose Mourinho’s Chelsea in 2014.AdvertisementAdvertisementHe guided Chelsea to the Premier League title during his first season back in England and Fabregas admits he preferred playing under Mourinho and Wenger than Guardiola. Quizzed about his former bosses on Instagram, Fabregas initially tried to duck the question by insisting: ‘I had the best in the world, so I cannot complain.’However, fans weren’t happy with his answer and Fabregas was forced to go further, where he named his two favourite managers.‘Wenger and Mourinho,’ said Fabregas.MORE: Paul Merson defends Cesc Fabregas over Arsenal transfer decisionFollow Metro Sport across our social channels, on Facebook, Twitter and Instagram.For more stories like this, check our sport page. Advertisementlast_img read more

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LeBron James surges for short-handed Lakers; Brandon Ingram, Kyle Kuzma seal win late

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREUCLA alum Kenny Clark signs four-year contract extension with Packers“I think he was great all game, not just in the second half,” James said of Ingram. “His pace, his ability to play the point and play the wing, he’s a very special talent and we’re definitely happy to have him on our side.”With Lonzo Ball missing another game and Rajon Rondo held out for rest, the bar was low. Ingram started at point guard, and Kyle Kuzma slid into the power forward spot. Walton said pregame that he wanted to see better defensive effort, fewer turnovers and fewer fouls.What he saw wasn’t all that good: The team had seven turnovers in the first quarter while giving up 39 points. Without Rondo directing things as he had in the first two games, the slip-ups added up for the Lakers.“We were not good at any of those tonight,” a frustrated Walton said at the postgame podium. “We have to get a lot better in this next week or however long we got left until the start of the season.”Then, James took over, knowing he would be sitting out the second half. He made five straight Lakers baskets to end the first half, finishing the thrust with a layup over Skal Labissiere that tied the score and drew a foul. “Tonight I felt really, really good,” he said. “You know, you see the ball go through the rim when you get to the free-throw line, and it makes you even more and more comfortable offensively.”As James sat in the second half, the slack was picked up by Ingram, with some help from his teammates. Kuzma, making his first preseason start at power forward tipped in an Ingram missed free-throw attempt with nine seconds remaining that all but clinched the result.Walton held off on being too kind to Ingram: While the third-year forward had some key defensive plays late, his coach wants to see that effort throughout entire games.Ingram agreed with Walton on that point. Still, he said, it felt good to get a compliment from James, who has a locker right next to him.“It makes you want to keep going,” he said. “I don’t think I want to stop here and like I said, my expectations are way higher than anyone’s expectations in this room or anybody, so for him to say that is an extreme compliment.” Trail Blazers, Grizzlies advance to NBA play-in game; Suns, Spurs see playoff dreams dashed How athletes protesting the national anthem has evolved over 17 years Newsroom GuidelinesNews TipsContact UsReport an Error James thumped his chest before he stepped to the line and made the shots, giving him 18 points in just 16 minutes.Related Articlescenter_img PreviousLos Angeles Lakers’ LeBron James, center, reacts on the bench after a dunk by Johnathan Williams next to Lance Stephenson, left, and Jeffrey Carroll during the second half of an NBA preseason basketball game against the Sacramento Kings in Los Angeles, Thursday, Oct. 4, 2018. The Lakers won 128-123. (AP Photo/Kelvin Kuo)Lakers forward Brandon Ingram attempts a shot while being defended by Kings guard De’Aaron Fox, left, as Kings forward Marvin Bagley III watches during the first half of Thursday’s preseason game at Staples Center. (AP Photo/Kelvin Kuo)Los Angeles Lakers forward LeBron James, center, drives the ball between Sacramento Kings forward Marvin Bagley III, left, and guard Frank Mason III during the first half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo) SoundThe gallery will resume insecondsLos Angeles Lakers forward LeBron James, center, goes up for a shot while Sacramento Kings forward Skal Labissiere, second from left, and forward Marvin Bagley III defend during the first half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Los Angeles Lakers guard Josh Hart, front, and Sacramento Kings forward Harry Giles reach for a rebound during the first half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Sacramento Kings forward Marvin Bagley III, right, drives the ball past Los Angeles Lakers forward Johnathan Williams during the second half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Lakers forward Brandon Ingram, left, drives past Sacramento Kings guard De’Aaron Fox during the first half of Thursday’s preseason game at Staples Center. (AP Photo/Kelvin Kuo)Los Angeles Lakers forward Brandon Ingram, center, goes up for a dunk past Sacramento Kings guard Buddy Hield, left, as center Willie Cauley-Stein watches during the first half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Los Angeles Lakers forward LeBron James, left, talks with guard Josh Hart during the first half of an NBA preseason basketball game against the Sacramento Kings in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Sacramento Kings guard De’Aaron Fox, left, looks to pass the ball while under pressure from Los Angeles Lakers guard Josh Hart, right, and center JaVale McGee during the first half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Los Angeles Lakers forward LeBron James, left, reacts after a foul is called on the Lakers as guard Josh Hart looks on during the first half of an NBA preseason basketball game against the Sacramento Kings in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Lakers forward LeBron James, left, drives past Sacramento Kings guard Buddy Hield on his way to the basket during the first half of Thursday’s preseason game at Staples Center. (AP Photo/Kelvin Kuo)Los Angeles Lakers forward LeBron James, right, celebrates with center JaVale McGee, left, and guard Lance Stephenson during the second half of the team’s NBA preseason basketball game against the Sacramento Kings in Los Angeles, Thursday, Oct. 4, 2018. The Lakers won 128-123. (AP Photo/Kelvin Kuo)Sacramento Kings guard De’Aaron Fox, left, moves the ball while defended by Los Angeles Lakers center JaVale McGee during the first half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Los Angeles Lakers forward LeBron James, right, celebrates with Lance Stephenson after a dunk by Johnathan Williams during the second half of the team’s NBA preseason basketball game against the Sacramento Kings in Los Angeles, Thursday, Oct. 4, 2018. (AP Photo/Kelvin Kuo)Sacramento Kings forward Marvin Bagley III, right, attempts to drive the ball past Los Angeles Lakers forward Kyle Kuzma during the second half of an NBA preseason basketball game in Los Angeles, Thursday, Oct. 4, 2018. The Lakers won 128-123. (AP Photo/Kelvin Kuo)Los Angeles Lakers’ LeBron James, center, reacts on the bench after a dunk by Johnathan Williams next to Lance Stephenson, left, and Jeffrey Carroll during the second half of an NBA preseason basketball game against the Sacramento Kings in Los Angeles, Thursday, Oct. 4, 2018. The Lakers won 128-123. (AP Photo/Kelvin Kuo)Lakers forward Brandon Ingram attempts a shot while being defended by Kings guard De’Aaron Fox, left, as Kings forward Marvin Bagley III watches during the first half of Thursday’s preseason game at Staples Center. (AP Photo/Kelvin Kuo)NextShow Caption1 of 16Lakers forward Brandon Ingram attempts a shot while being defended by Kings guard De’Aaron Fox, left, as Kings forward Marvin Bagley III watches during the first half of Thursday’s preseason game at Staples Center. (AP Photo/Kelvin Kuo)ExpandLOS ANGELES — It was a tag-team act. LeBron James got the Lakers started. Brandon Ingram made sure they finished.Breaking out of a sluggish start without their top two point guards, the Lakers finally managed their first preseason victory, 128-123 over the Sacramento Kings, behind 18 points from James in another one-half cameo followed by 31 points from Ingram, who guided the team down the stretch.As Ingram made a key steal and two free throws in the final minute, James could be seen clapping and smiling from the bench.It wasn’t a game the Lakers felt wholly good about – their third straight preseason effort with iffy defense and too many fouls. But between James’ second-quarter surge and Ingram’s strong offensive effort, they were finally able to get over a hump and see some potential from a budding young player. Lakers, Clippers schedules set for first round of NBA playoffs Lakers practice early hoping to answer all questions Trail Blazers beat Grizzlies in play-in, earn first-round series with the Lakers last_img read more

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‘​Madden 20’ Superstar X-Factors: Here are the 50 NFL players with special abilities and how to use them

first_imgMadden 20 Superstar X-Factor playersArizona Cardinals: Chandler JonesAtlanta Falcons: Julio Jones (XF), Matt Ryan, Keanu NealBaltimore Ravens: Earl Thomas (XF), Lamar JacksonBuffalo Bills: Micah HydeCarolina Panthers: Luke Kuechly (XF), Christian McCaffrey (XF), Cam Newton (XF)Chicago Bears: Khalil Mack (XF), Eddie Jackson, (XF), Kyle Fuller, Tarik CohenCincinnati Bengals: Geno Atkins (XF), A.J. Green (XF)Cleveland Browns: Odell Beckham Jr. (XF), Myles Garrett (XF), Denzel Ward, Nick Chubb, Baker MayfieldDallas Cowboys: Ezekiel Elliott (XF), Byron Jones (XF), DeMarcus Lawrence (XF), Leighton Vander Esch, Tyron Smith, Zack MartinDenver Broncos: Von Miller (XF), Chris Harris Jr. (XF)Detroit Lions: Damon Harrison, Darius SlayGreen Bay Packers: Aaron Rodgers (XF), David Bakhtiari, Davante AdamsHouston Texans: DeAndre Hopkins (XF), J.J. Watt (XF), Jadeveon Clowney, Deshaun WatsonIndianapolis Colts: Andrew Luck (XF), T.Y. Hilton, Darius LeonardJacksonville Jaguars: Jalen Ramsey (XF), Calais Campbell (XF)Kansas City Chiefs: Patrick Mahomes (XF), Travis Kelce (XF), Mitchell SchwartzLos Angeles Chargers: Philip Rivers (XF), Melvin Gordon (XF), Joey Bosa (XF), Derwin James (XF), Keenan AllenLos Angeles Rams: Aaron Donald (XF), Todd Gurley (XF), Andrew WithworthMiami Dolphins: Xavien HowardMinnesota Vikings: Harrison Smith (XF), Adam Thielen (XF), Stefon Diggs, Danielle HunterNew England Patriots: Tom Brady (XF), Stephon Gilmore (XF), Julian EdelmanNew Orleans Saints: Michael Thomas (XF), Drew Brees (XF), Cameron Jordan (XF), Alvin Kamara (XF), Marshon Lattimore, Terron ArmsteadNew York Giants: Saquon Barkley (XF)New York Jets: Le’Veon Bell (XF), Jamal Adams, C.J. MosleyOakland Raiders: Antonio Brown (XF), Rodney HudsonPhiladelphia Eagles: Fletcher Cox (XF), Zach Ertz (XF)Pittsburgh Steelers: JuJu Smith-Schuster (XF), Ben Roethlisberger (XF), T.J. Watt, David DeCastroSan Francisco 49ers: Richard Sherman (XF), George Kittle (XF)Seattle Seahawks: Russell Wilson (XF), Bobby Wagner (XF)Tampa Bay Buccaneers: Mike EvansTennessee Titans: Jurrell CaseyWashington Redskins: Ryan Kerrigan, Landon Collins, Trent WilliamsMORE: Here are the best offenses to use in Madden 20 | Best defenses EA Sports https://images.daznservices.com/di/library/sporting_news/42/d5/madden-nfl-20-superstars-myles-garrett_m6gg5zoepgee1cax8k6egv7rd.jpg?t=626485604&w=500&quality=80 One of the most anticipated new features for the upcoming “Madden NFL 20” involves how players are being better differentiated by skill level and style through what’s being called Superstar X-Factors.With the new feature, players will see their unique abilities enhanced on the field when designated with these special traits. It’s a fairly exclusive club considering only 50 players are Superstar X-Factors at any given time and another 30 are in a lower tier called simply Superstar, with a handful of offensive lineman receiving an ability only in Franchise Mode. The additional X-Factor given to that top 50 is specially activated when a player in in the “zone.” MADDEN 20 RATINGS: Top players by position | Best, worst team overallsFor example, Aaron Donald can apply pressure on the quarterback even when engaged in a block. Philip Rivers will have his throw accuracy unaffected by pressure. Those players can be knocked out of the “zone,” which is important to creating competitive balance. The standard abilities that all of the Superstar players hold will always be present. The Saints and Cowboys stand above the rest of the league. They have six Superstars apiece, with many of them X-Factors. The Chargers and Browns follow with five each. The Bears, Steelers, Texans and Vikings are also especially strong.At the bottom of the league are the Bills, Cardinals, Dolphins and Titans, who don’t have any X-Factors and just a single Superstar. The Buccaneers, Giants and Lions are also on the weak end of the league.MADDEN 20 REVIEW: The good, the bad and the new from EA Sports Superstars and Superstar X-Factors will updated throughout the season based on player performance.”Madden NFL 20″ is open to play now through a 10-hour trial with an EA Access subscription on Xbox One, PlayStation 4 and PC. The game officially releases July 30 (Superstar Edition for $80) and Aug. 2 (Standard Edition) and includes a new Career Mode featuring some college teams. The Standard Edition of the game is available for $50.94 through Amazon.Bryan Wiedey posts sports gaming news and analysis daily at Pastapadre.com, is co-founder of the sports gaming site HitThePass.com, hosts the “Press Row Podcast” and can be reached on Twitter @Pastapadre.last_img read more

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First two cases of COVID-19 in Cerro Gordo County, public health officials remind you to follow safety guidelines

first_imgMASON CITY — Health officials confirmed the first two cases of COVID-19 in Cerro Gordo County over the weekend. Both of those cases are adults who are 18-to-40 years old. Another case was reported in Kossuth County, with an adult that was 18-to-40 years old. That brings the total number of positive cases reported in Iowa to 90 as of Sunday. Cerro Gordo County Department of Public Health director Brian Hanft says in a written statement that while these are the first cases in Cerro Gordo County, they may not be the last, and that’s why they are encouraging all residents to continue to make prevention a priority. He recommends that people wash their hands often with soap and water for at least 20 seconds each time; cover your coughs and sneezes with a tissue or elbow; and stay home when you are ill. If you think you may need healthcare because you have a fever, cough, or shortness of breath, call the MercyOne Health Line at 641-428-7777. A nurse can assess whether you need to be seen or if you can recover at home. If you think you may need healthcare because you have a fever, cough, or shortness of breath, call the MercyOne Health Line at 641-428-7777. A nurse can assess whether you need to be seen or if you can recover at home. If you have mild symptoms, or may have come in contact with someone confirmed with COVID-19, please read our isolation instructions at https://cghealth.com/wp-content/uploads/2020/03/COVID-19-Isolation-Instructions.pdf.last_img read more

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