Free-from bakery brand Genius Gluten Free is launching “the largest ever above-the-line investment in free-from bakery”. The digital-exclusive campaign aims to educate people on the physical benefits of a gluten-free diet. Genius, currently the number one brand and growing at twice the rate of the category at 53.1% (IRI Grocery Free-From Bakery, MAT Value to 28 February 2015), aims to increase penetration and drive further category growth.The campaign will be live from Monday 18 May and will run for three months, incorporating a mixture of Video On Demand (VOD) spots across 4OD and ITV Player, YouTube and Facebook impressions, as well as targeted display advertising support aimed at reaching an audience of consumers considering a move to a gluten-free diet.The advert features three uncomfortable-looking, animated characters – a duck, a hedgehog and a robin, with the tagline ‘Bread shouldn’t feel like this’, designed to highlight the side-effects, such as bloating, often experienced by those with a gluten intolerance.The end-frame heroes Genius as a solution to help prevent the problems caused by coeliac disease or gluten sensitivity, allowing consumers to continue to enjoy delicious-tasting bread.Physical benefitsSteve Clarke, marketing director, said: “It’s our mission to ensure no one misses out on the joy of eating bread, which some people struggle with, due to the side effects of eating gluten, especially those with coeliac disease or gluten sensitivity.“Our latest advertising campaign is designed to raise awareness of this in a humorous and light-hearted way, educating consumers on the physical benefits gluten-free bread offers.“We’re already growing at double the rate of the category and, through building brand awareness with our new campaign, we’re confident we will continue to drive this growth forward.”
Last summer, Vulfpeck had the pleasure of making their debut at the famed Red Rocks Amphitheatre in Morrison, CO. Today, they’ve announced a big return to the venue, this time supporting the Trey Anastasio Band! It’s a double billing guaranteed to make any jam fan’s jaw drop.Trey Anastasio has been very quiet with his solo project in 2016. After releasing Paper Wheels and supporting it with a string of shows at the end of 2015, the band has only performed a twice in 2016. This headlining set at Red Rocks may be the signal of more TAB in 2017, or it could just be a one-off performance at a world-class venue. Either way, we’re certainly excited at the prospect of seeing the Trey Anastasio Band and Vulfpeck on the same night – May 31st, 2017.Vulfpeck has also announced that they will be performing at the Ogden Theatre in Denver, CO, one night prior to this Red Rocks show. Tickets for that show will only be available as bundles with Red Rocks, for now. Tickets will be available through a real time presale beginning Wednesday, November 16th at 10:00am MST and ending Friday, November 18st at 10:00am MST, and can be found here. The general on sale starts this Saturday, November 19th, at 10 AM MST via AXS.
Apple has been granted a patent for an image sensor housed under the screen by the US Patent and Trademark Office. The patent that was filed in October 2018 suggests that the company could be planning to add an in-display fingerprint scanning technology in its future offerings. In the past, Apple used a physical fingerprint scanner called Touch ID and then moved to Face ID with its iPhone X series. As per the patent, the input sensor will be placed between the ‘outer protective cover’ and the ‘display stack.’The patent filed by Apple with the US Patent and Trademark Office with patent number 10,824,837 B2 back in October 2018 has now been granted. It includes plans for an “optical imaging sensor” that is “positioned at least partially behind a display and is configured to emit shortwave infrared light.”- Advertisement – Are iPhone 12 mini, HomePod mini the Perfect Apple Devices for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below. – Advertisement – It should be noted that patents usually indicate avenues that a company may be exploring. It’s not necessary that a patented research will always translate into mass production. Apple’s patent suggests that it plans on introducing an in-display fingerprint scanner with a device, however, it is currently unclear whether it could be for the next generation iPhone and iPad models, if at all.Apple’s patent includes a protective outer cover that will be the interface surface, a display positioned adjacent the protective outer cover, and an optical imaging system that comprises a light emitting element that produces shortwave infrared light. This is essentially how an in-display fingerprint scanner works as the light reflected back from the finger is used to construct a unique image or fingerprint. Another method of in-display fingerprint authentication is ‘ultrasonic,’ that involves sending ultrasonic pulse to detect the ridges and valleys of a fingerprint. It is present in the Samsung Galaxy S20 series of phones.In the past, Apple has steered clear of in-display fingerprint scanning. After its Touch ID system, that was last seen on iPhone SE (2020), it switched to Face ID starting with the iPhone X series. Apple has also decided to stick with Face ID for its latest iPhone 12 series, but decided to go with Touch ID for its new iPad Air.- Advertisement –